5 paลบdziernika 2023 r. ponad 2260 pracownikรณw Nielsena w 39 krajach zgลosiลo siฤ na jedenasty doroczny Nielsen Global Impact Day (NGID). NGID to nasz coroczny dzieล sลuลผby, ktรณry oลผywia naszฤ spoลecznoลฤ i kulturฤ. Wolontariusze Nielsena ลฤ cznie przepracowali ponad 10 000 godzin wolontariatu w ramach ponad 350 wydarzeล i indywidualnych dziaลaล dla prawie 300 organizacji.
Nielsen employees volunteer to support the communities where we live and work. “Volunteering is the compass that guides us through the winds of change, pointing us towards a purpose greater than ourselves,โ said Benjie Lu, Executive Director – Digital Operations for Asia Pacific and Cares and Green BRG Regional Leader for Asia Pacific. โIn times of transformation, I’ve witnessed volunteering programs like NGID not only ignite employee engagement but also foster a resilient spirit within organizations. When we give back to our communities, we strengthen the bonds that hold us together, and in doing so, we find the strength to navigate any storm with unwavering unity and purpose.โ And volunteering doesnโt just happen on NGIDโall employees have 24 hours of annual volunteer time to use not only during our global day of service but throughout the year.
Ta globalna inicjatywa jest corocznym wezwaniem do dziaลania dla Cares, jednej z 13 grup zasobรณw biznesowych Nielsena (BRG), ktรณra koncentruje siฤ na prowadzeniu dziaลaล spoลecznych poprzez wolontariat. Pod przewodnictwem liderรณw Cares ponad stu pracownikรณw w caลej firmie zmobilizowaลo siฤ do prowadzenia wydarzeล wolontariackich na caลym ลwiecie i zachฤcania swoich kolegรณw do udziaลu.
Na przykลad wolontariusze Nielsena tworzyli fiszki, aby wspieraฤ osoby starsze w integracji cyfrowej, sortowali i pakowali ลผywnoลฤ, sprzฤ tali parki i plaลผe, prowadzili warsztaty na temat umiejฤtnoลci przywรณdczych, tworzyli mapy, aby pomรณc organizacjom humanitarnym, zapewniali wiฤzi i towarzystwo osobom starszym i wiele wiฤcej.
As part of our companyโs purpose to power a better media future for all people, Nielsen also collaborated with Common Impact for our first in-person skills-based volunteering event at our New York City office. 28 Nielsen volunteers worked in teams to propose solutions and provide actionable recommendations to four nonprofits driving representation in media and technology and the use of technology for social impact. The participating nonprofits included: AI4ALL, The National Association of Broadcasters Leadership Foundation (NABLF), The Paley Center for Media, and Potential Energy Coalition. Teams worked on a variety of projects covering website strategy, audience targeting, sponsorship growth, and data management. In a follow-up survey, all of the nonprofits reported they will be able to use or implement the work created and guidance provided in the next 12 months.
"Chociaลผ wczeลniej organizowaliลmy wirtualne wydarzenia wolontariackie oparte na umiejฤtnoลciach, niesamowicie byลo zobaczyฤ, jak to osobiste doลwiadczenie naprawdฤ pogลฤbiลo zaangaลผowanie wolontariuszy Nielsen i organizacji non-profit" - powiedziaลa Andrea Bertels, wiceprezes ds. obywatelstwa korporacyjnego w Nielsen. "Wszystkie korzyลci pลynฤ ce z wolontariatu opartego na umiejฤtnoลciach - kontakt z liderami wyลผszego szczebla, dzielenie siฤ wiedzฤ specjalistycznฤ z rรณลผnych sektorรณw, innowacyjne myลlenie dziฤki wykorzystaniu swoich umiejฤtnoลci w nowym kontekลcie i gลฤbszy wpลyw spoลeczny na organizacje non-profit, by wymieniฤ tylko kilka - oลผyลy podczas tego wydarzenia".
While our annual day of service is a high-point of our volunteering efforts, Nielsenโs commitments to our communities are year-round. As part of our ESG goals, we are striving to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering the better media future that we all envision. In 2022, we achieved 24.3% participation in community programs and provided an estimated $21.7 million in kind donations through pro bono projects and skills-based volunteering.
