Nielsen wzmacnia wiodącą pozycję na rynku atrybucji telewizyjnej i analizy reklam poprzez przejęcie TVTY.

New York, NY - July 8, 2021 - Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. 

TVTY oferuje szeroki zakres możliwości, które usprawniają realizację kampanii telewizyjnych. Rozwiązania TVTY umożliwiają reklamodawcom i agencjom płynną optymalizację wydatków w oparciu o wyniki najważniejsze dla ich działalności. TVTY uzupełni i rozszerzy usługi Nielsen TV Attribution i Ad Intel . 

Nielsen’s Chief Growth Officer and President, International, Sean Cohan said, “We’re excited to welcome TVTY into the Nielsen family. The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement. TVTY bolsters Nielsen’s ability to size an audience with analytics. Nielsen offers marketers full-funnel search, interest and sales metrics, enabling them to operate with speed and granularity. We offer valuable data insights to plan, optimize and assess the performance of spend across channels and markets. Together we will be powering a better media future for marketers.”  

Eliott Reilhac, CEO TVTY, dodał: "Wierzymy, że reklama telewizyjna będzie coraz częściej kupowana i optymalizowana w oparciu o wyniki biznesowe. Jesteśmy wdzięczni za pełen pasji zespół, partnerów i klientów, którzy pozwolili nam zbudować platformę potrzebną w tej nowej rzeczywistości. Dziś z pokorą dołączamy do rodziny Nielsen i wiemy, że nie ma lepszego miejsca na realizację naszej wizji w skali globalnej".

TVTY is a tech company with a presence in New York, London, Madrid, Paris & Lyon and operates in more than 20 countries worldwide. TVTY offers its premium advertising solutions to top-tier brands. 

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This communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements include those related to the acquisition, as well as those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen’s business, the final calculation of the gain on the sale with respect to our Global Connect business, which is currently pending finalization of various estimates, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://beta.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission. Please consult these documents for a more complete understanding of these risks and uncertainties. This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law.