Umowa obejmuje RADAR, jedyną usługę Nielsen Audio z ocenami sieciowych reklam radiowych
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
American Urban Radio Networks (AURN) to jedyna kontrolowana przez Afroamerykanów sieć radiowa RADAR w USA. Z ponad 25 milionami słuchaczy tygodniowo, AURN zapewnia unikalne, atrakcyjne i sławne programy, które wykorzystują kreatywną energię, wizję i siłę kultury afroamerykańskiej.
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
"American Urban Radio Networks zajmuje szczególne miejsce wśród afroamerykańskich słuchaczy i cieszymy się, że zdecydowali się kontynuować naszą współpracę" - powiedział Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. "Radio nadal przyciąga dużą publiczność wśród Afroamerykanów, a 91% dorosłych w wieku 18 lat i starszych słucha go co tydzień. American Urban Radio Networks jest liderem w branży i nadal dociera do tej dużej grupy odbiorców".
Sieci radiowe RADAR dostarczają Nielsenowi rejestry rozliczeń handlowych z tysięcy powiązanych stacji radiowych, które są łączone z informacjami o słuchalności z bazy danych prawie 400 000 respondentów. Ta dodatkowa odpowiedzialność pozwala RADAR zapewnić najlepszą dostępną prognozę przyszłych wyników słuchalności sieci i wysoki standard wiarygodnych wskaźników zakupu radia sieciowego.
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About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, Twitter, and Instagram.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
