Lokalne stacje telewizyjne mogą korzystać z pełnego pakietu rozwiązań telewizyjnych
New York, NY – April 9, 2020 – Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.
"Ponieważ pomiary lokalne stają się coraz bardziej złożone, z przyjemnością włączamy dane Nielsena do kompleksowego zestawu narzędzi, które wdrażamy na wszystkich naszych rynkach" - powiedział Brian Lawlor, prezes ds. mediów lokalnych w Scripps. "Z Nielsenem jako naszym partnerem, jesteśmy pewni, że Scripps będzie nadal zapewniał najwyższy poziom usług i wiedzy naszym widzom, partnerom reklamowym i społecznościom, którym służymy".
"Scripps jest jednym z najbardziej innowacyjnych nadawców w branży i liderem w zapewnianiu reklamodawcom dostępu do widzów na tradycyjnych i cyfrowych platformach" - powiedziała Catherine Herkovic, Managing Director i EVP, Nielsen Local. "Cieszymy się, że możemy kontynuować naszą wieloletnią współpracę ze Scripps i współpracować nad tym, jak najlepiej zarabiać na kluczowych odbiorcach, korzystając z naszego unikalnego pakietu rozwiązań".
O firmie Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Scripps The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multi platform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
The E.W. Scripps Company
Kari Wethington
Kari.wethington@scripps.com
513-977-3763
