Nielsen to Deliver Rating Services for Nexstar’s 197 Local Television Stations, National Unwired Ratings, Digital Subchannels, Antenna TV and National Distribution of WGN America
New York, NY, and Irving, Texas – January 6, 2020 – Nielsen (NYSE: NLSN) (“Nielsen”) and Nexstar Media Group Inc. (NASDAQ: NXST) (“Nexstar”) today announced a multi-year agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group, including 197 local television stations and digital subchannels in 115 markets, and national ratings for cable entertainment network WGN America and digital network, Antenna TV.
Under the terms of the agreement, Nielsen will also provide Nexstar with its Scarborough Qualitative Service, which offers actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of today’s consumers, as well as several cross-platform solutions and digital measurement services including Digital TV Ratings (DTVR), Digital Content Ratings (DCR) and Digital Ad Ratings (DAR). In addition, Nielsen will be providing supplementary support services such as Rhiza, Grabix, Prime Lingo and County Coverage to all of Nexstar’s local markets, as well as measurement of the Nexstar unwired universe that today reaches more than 69 million television households across 43 states.
"Nexstar Media Group jest prawdziwym liderem w branży nadawczej z długim, udokumentowanym doświadczeniem w zwiększaniu przychodów i zysków dla reklamodawców" - powiedział Peter Bradbury, wiceprezes wykonawczy ds. mediów w Nielsen. "Nasz sojusz z Nexstar wykorzysta unikalny pakiet usług pomiarowych Nielsena w celu ustanowienia waluty międzyplatformowej, która zapewni wgląd w oglądalność w lokalnej telewizji linearnej, kablowej, mobilnej, stacjonarnej i over-the-top. Jesteśmy zobowiązani do aktywnej współpracy z Nexstar, aby zapewnić, że każda stacja ma narzędzia potrzebne do osiągnięcia swoich celów biznesowych oraz dostarczenia reklamodawcom wartości i wyników".
"Ogólnofirmowa współpraca Nexstar z Nielsenem pozwoli naszym zespołom ds. promocji, wiadomości i sprzedaży reklam korzystać z pełnego zestawu ocen oglądalności Nielsena i połączonych danych dotyczących oglądalności na wszystkich platformach na wszystkich rynkach Nexstar" - powiedział Timothy Busch, prezes Nexstar Broadcasting Inc. "Zdolność Nielsena do zapewnienia ujednoliconego pomiaru oglądalności na całym 115 rynku Nexstar w USA będzie dodatkowo wspierać nasze ogólnofirmowe zobowiązanie do jak najlepszej obsługi lokalnych i krajowych klientów reklamowych, dzięki zweryfikowanym danym dotyczącym oglądalności i konsumpcji".
Busch continued, “The combination of Nielsen’s ratings data and qualitative products will provide additional insight into consumer viewing across all screens, enabling Nexstar to serve advertisers with the solutions required to seamlessly connect linear and digital behavior and help businesses drive growth. Our sales teams will share hard data with advertisers — large or small, national or local – to present the strategic benefits of impression measurement which will allow brands and advertisers to maximize the reach and effectiveness of their spending across every available media channel.”
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
O firmie Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Nexstar Media Group, Inc. Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
Contact
Nielsen
Dawn Rowan, wiceprezes ds. globalnej komunikacji medialnej
dawn.rowan@nielsen.com
646-654-8641
Nexstar
Gary Weitman, EVP & Chief Communications Officer
Gweitman@nexstar.tv
312-222-3394
Nexstar
Bill Sally, EVP Sales, Nexstar Broadcasting, Inc.
bsally@nexstar.tv
972-373-8800
JCIR
Joseph Jaffoni, Jennifer Neuman
nxst@jcir.com
212-835-8500
