Oslo, 4 January 2019 – The steering group for the Radio Survey in Norway and Nielsen Media Research are pleased to announce that the launch of the new listener survey, Total Electronic Audio Measurement (TEAM) went “live” as planned on 1 January 2019.
The new survey is carried out on behalf of NRK, Bauer Media and the P4 group, and includes measurement and reporting of all types of audio content from the clients’ stations, from live to time-shifted, both broadcast, digital and podcast. The measurement is independent of the distribution platform and equipment used for listening as well as the listening location. Norway has thus received one of the world’s most comprehensive measurements of listening.
Badanie TEAM dokumentuje, ile osób słucha różnych stacji radiowych, kto ich słucha i jak długo. Możliwe jest rozróżnienie miejsc słuchania, takich jak w domu, na zewnątrz i w domkach letniskowych, a także środków transportu (te ostatnie zostaną wdrożone w 2019 r.).
The purpose of the survey is to provide a representative picture of the listening behavior of Norwegians living in private households. Data from the survey are suitable as a basis for both commercial and editorial analyzes, “says Ragnhild Herlofsen, commercial director of Nielsen Media Research.
“After the digitalisation of radio, listening in Norway is now more fragmented than before. With this as a starting point, we are pleased to be able to collaborate with Nielsen, which offers a measuring method designed for measuring listening in such a market,” says the leader of the steering group. Kristian Tolonen (head of analysis, NRK).
Listening via the media channels’ websites and applications is measured with a separate digital software (Software Development Kit), and will be reported to the clients as a supplement to the official listening figures.
Wstępne dane wskazują, że obecna słuchalność radia jest nieco wyższa niż wykazały poprzednie pomiary. Wynika to z połączenia ulepszeń metodologicznych, związanych przede wszystkim z dalszym rozwojem technologicznym sprzętu pomiarowego.
Nielsen wykorzystuje tak zwaną ulepszoną technologię cBET, która zapewnia bardziej precyzyjną rejestrację przypadków odsłuchu niż było to możliwe wcześniej. W rezultacie rejestrowanych jest kilka krótkich odsłuchów, a także rzeczywiste odsłuchy w trudnych akustycznie środowiskach
“These methodological improvements mean that we will now succeed in picking up more real radio listening, which we are of course happy about,” says Kristian Tolonen.
Official figures for this year’s first radio week (including 7 days of time-shifted listening) will be published on 14 January, and will be made available on the following website: https://beta.nielsen.com.
Z niecierpliwością czekamy na ekscytujący rok radiowy z wami!
O NIELSEN
Nielsen is the world’s leading provider of market research and has services in over 100 countries. Nielsen provides its customers with strategic insight and a basis for better decisions by analyzing market developments and contributing to an understanding of consumers’ attitudes and behavior.
Nielsen Media Research has been awarded the contract for the delivery of the official listening figures for audio in Norway from 1 January 2019. The clients for the survey are NRK, Bauer and the Nordic Entertainment Group (P4 group). Based on the channels’ common vision of the most future-oriented and platform-independent measurement possible, Nielsen will thereby become a supplier of one of the world’s most comprehensive measurements of audio.
Nielsen ma ponad 65-letnie doświadczenie w pomiarach radiowych na całym świecie i posiada ponad 100 patentów na technologię pomiarową, w tym technologię Personal People Meter (PPM), która jest wykorzystywana do pomiaru słuchalności radia od 2005 roku w Norwegii.
Kontakt dla prasy:
Lider grupy sterującej badaniami radiowymi: Kristian Tolonen (NRK) Email: kristian.tolonen@nrk.no
Commercial Director, Nielsen Media Research: Ragnhild HerlofsenEmail: ragnhild.herlofsen@nielsen.com= “ragnhild.herlofsen@nielsen.com”>
