New York, NY – Nov. 8, 2017 – Today, Nielsen (NYSE: NLSN) announced that iHeartMedia, a leading global media and entertainment company, has signed a multi-year agreement for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets.
This multi-year agreement provides Nielsen’s radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.
"iHeartMedia jest jednym z naszych największych klientów i jesteśmy dumni, że możemy przedłużyć naszą współpracę" - powiedziała Megan Clarken, Global President of Watch w Nielsen. "Jesteśmy przekonani, że nasze rozwiązania pomogą iHeartMedia pokazać siłę ich stacji i zademonstrować ogromne możliwości marketingowe, jakie zapewnia radio".
O NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
CONTACT
Gorki De Los Santos, Nielsen, 646-654-4837, gorki.delossantos@nielsen.com
