Oceny wyborcรณw Nielsena dostarczajฤ informacji o tym, jak kluczowe segmenty wyborcรณw sลuchajฤ radiaย ย
Nowy Jork, NY - 5 stycznia 2016 r. - Firma Nielsen (NYSE: NLSN) ogลosiลa dzisiaj, ลผe Cumulus Media | Westwood One, lider w branลผy radiowej, podpisaล umowฤ na korzystanie z Nielsen Voter Ratings na 18 rynkach PPM.ย
Usลuga zapewni Cumulus Media | Westwood One wglฤ d w to, jak rรณลผne segmenty wyborcรณw, w tym ci, ktรณrzy sฤ Demokratami, Niezaleลผnymi, Republikanami lub niezarejestrowanymi wyborcami, uลผywajฤ i sลuchajฤ ich stacji. Uzbrojeni w te polityczne spostrzeลผenia, Cumulus Media | Westwood One mogฤ nie tylko zmaksymalizowaฤ swoje zasoby komercyjne, ale takลผe zapewniฤ, ลผe dostarczajฤ wiadomoลci do typรณw wyborcรณw, do ktรณrych kandydaci i kampanie muszฤ dotrzeฤ.
โThroughout my career, I have seen firsthand the power of broadcasting to make or break a candidate and a campaign,โ said Steve Shaw, Westwood One President. โRadio has the largest reach of any media, plus the added benefit of formats to target voters. This new data shows radio is the best kept secret for political campaigns.”
Usลuga Nielsen Voter Ratings ลฤ czy dane Nielsen Audio Portable People Meter (PPM) z kluczowymi danymi dotyczฤ cymi kategorii wyborcรณw. Dane sฤ podzielone wedลug poglฤ dรณw politycznych wลrรณd Demokratรณw, Republikanรณw, Niezaleลผnych i osรณb niezarejestrowanych, a takลผe wedลug czฤลci dnia i formatu. Nielsen zapewnia oceny polityczne w 48 najwiฤkszych metropoliach audio, a takลผe w 56 najwiฤkszych telewizyjnych wyznaczonych obszarach rynkowych (DMA) z raportowaniem na poziomie stacji i czฤลci dziennej.ย
"Wybory w 2016 roku sฤ w toku i miliardy dolarรณw zostanฤ wydane na reklamฤ politycznฤ . Zdolnoลฤ radia do lokalizowania i personalizowania treลci w celu dotarcia do szerszego grona odbiorcรณw jest gลรณwnym punktem sprzedaลผy dla agencji politycznych, ktรณre chcฤ zmaksymalizowaฤ swoje wydatki na kampaniฤ i dostarczyฤ skuteczny przekaz" - powiedziaล Matt O'Grady, wiceprezes wykonawczy i dyrektor zarzฤ dzajฤ cy ds. mediรณw lokalnych w Nielsen. "Nasze rozwiฤ zanie Voter Ratings eliminuje politycznฤ grฤ w zgadywanie i strategicznie identyfikuje, co, kiedy i gdzie sลuchajฤ kluczowe segmenty wyborcรณw".
O firmie Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Informacje o Cumulus Media | Westwood One
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS)ย combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 454 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus | Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports and entertainment, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Country Music Awards, the Billboard Music Awards, and Miss America.ย Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, NASH Country Weekly magazine, concerts, licensed products and television/video. For more information, visitย www.cumulus.com.
CONTACTS
NielsenGorki De Los Santos; (646) 654-4837; gorki.delossantos@nielsen.com ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย
Westwood OneJana Polsky; (212) 641-2101; jpolsky@westwoodone.com
