Sydney, Australia โ 27 May 2016 โ The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from Nielsen Digital Ratings (Monthly), the IAB Australia endorsed digital audience measurement currency.
Seven of the top ten video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and blockbuster releases such as โCaptain America: Civil Warโ and โDisneyโs Jungle Bookโ.
Nic dziwnego, ลผe ceremonie z okazji Dnia Anzaca przyczyniลy siฤ do 137% wzrostu ruchu na kanale Australian War Memorial, ktรณrego unikalna widownia wzrosลa z 213 000 do 505 000.
Aplikacje podrรณลผnicze rรณwnieลผ przyciฤ gnฤลy dodatkowych unikalnych odbiorcรณw, a Qantas Airways, obecny lider aplikacji mobilnych w swojej dziedzinie, odnotowaล znaczฤ cy 202% wzrost unikalnych odbiorcรณw z 211 000 do 638 000. Aplikacje Skyscanner i Jetstar, zajmujฤ ce drugie i trzecie miejsce w kategorii, rรณwnieลผ odnotowaลy dwucyfrowe wzrosty, odpowiednio o 32% i 20% - z 208 000 do 275 000 unikalnych uลผytkownikรณw (Skyscanner) i 143 000 do 172 000 (Jetstar).
Strony sportowe rรณwnieลผ utrzymaลy silne wzrosty, w szczegรณlnoลci strony AFL i NRL, a takลผe Fox Sports Pulse. AFL odnotowaลa wzrost liczby unikalnych widzรณw o 22% z 3,2 mln do 3,9 mln, podczas gdy NRL odnotowaลa wzrost o 13% z 1,9 mln do 2,1 mln. Fox Sports Pulse odnotowaล 46% wzrost z 833 000 unikalnych widzรณw do 1,2 miliona.
In the news and information category, the top three leaders โ News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9%. Meanwhile, the BBC jumped into the top ten.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016
|
Nazwa |
Unikalni odbiorcy (000) |
Odsลony na osobฤ |
Sesje na osobฤ |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,787 |
44 |
11 |
01:04:08 |
|
smh.com.au |
4,779 |
27 |
11 |
00:47:24 |
|
Strony internetowe ABC News |
4,345 |
20 |
8 |
00:26:34 |
|
Strony internetowe z wiadomoลciami Yahoo7 |
3,129 |
11 |
7 |
00:11:51 |
|
Daily Mail Australia |
3,112 |
23 |
8 |
00:34:52 |
|
Strony internetowe z wiadomoลciami ninemsn |
3,078 |
19 |
10 |
00:23:49 |
|
The Guardian |
3,031 |
14 |
9 |
00:29:08 |
|
The Age |
2,636 |
34 |
11 |
00:49:23 |
|
Herald Sun |
2,629 |
25 |
8 |
00:39:48 |
|
BBC |
2,364 |
28 |
11 |
00:43:54 |
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
Dane te pozwalajฤ wydawcom, ktรณrzy juลผ znaczฤ co inwestujฤ w urzฤ dzenia mobilne, zobaczyฤ, jak wzrosลa liczba ich odbiorcรณw na wszystkich urzฤ dzeniach cyfrowych. Umoลผliwia to rรณwnieลผ agencjom i reklamodawcom podejmowanie trafniejszych decyzji i ocenฤ zasiฤgu ich inwestycji cyfrowych - dajฤ c prawdziwy obraz caลkowitej liczby odbiorcรณw na kluczowych urzฤ dzeniach cyfrowych.
Informacje o Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
Rolฤ IAB jest wspรณลpraca ze swoimi czลonkami i szerszฤ branลผฤ reklamowฤ i marketingowฤ , aby pomรณc marketerom w okreลleniu, jak najlepiej wykorzystaฤ internet jako czฤลฤ ich strategii marketingowej, aby lepiej docieraฤ do klientรณw i angaลผowaฤ ich oraz budowaฤ ich marki.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
O NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
W celu uzyskania dalszych informacji prosimy o kontakt:
Jackie Helliker
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
