1 million extra people visited a financial news site in June, 2015 News.com.au retained top spot in Current Events & Global News rankings – top 5 remained unchanged
Sydney, Australia โ 13 July 2015: News.com.au retained the top spot for the eighth straight month in the latest online results from Nielsen. The top five players in theย Current Events & Global Newsย category by unique audience remained unchanged, but there were shifts in rankings for the next big five.
Pomimo tego, ลผe w czerwcu 2015 r. oba serwisy odnotowaลy niewielki spadek liczby unikalnych uลผytkownikรณw w porรณwnaniu z majem 2015 r., Yahoo!7 News Websites awansowaล o dwa miejsca w rankingu z dziewiฤ tego na siรณdme, a The Guardian z siรณdmego na szรณste (patrz wykres poniลผej).
Digital Australians reinforced their appetite for financial related news information with an additional 1 million people visiting a site in the Financial News & Information sub-category in June, 2015 compared to the same period last year (+23%).
John Price, dyrektor w Nielsen's Media Industry Group, powiedziaล, ลผe w czerwcu spodziewany jest wzrost dla witryn zwiฤ zanych z wiadomoลciami finansowymi ze wzglฤdu na koniec roku finansowego, ale wzrost rok do roku ujawnia tendencjฤ wzrostowฤ konsumentรณw. "Prawie jedna trzecia australijskiej populacji online konsumuje obecnie treลci informacyjne zwiฤ zane z finansami. Prawie wszyscy z 10 najwiฤkszych graczy w tej podkategorii odnotowali dwucyfrowy wzrost, co wskazuje na rosnฤ ce zainteresowanie lokalnฤ i globalnฤ gospodarkฤ oraz silny popyt na treลci zwiฤ zane z finansami" - dodaล Price.ย
Drivers of growth for the Financial News & Information sub-category came from news.com.au โ Finance with an additional 278,000 unique audiences to their site in June, 2015 compared to the prior year (+23%), followed by smh.com.au โ Business with an additional 252,000 (+31%) and ASX โ Australian Stock Exchange attracted an additional 245,000 unique users to their site in June, 2015 compared to the prior year (+70%).ย
TABELA 1. NAJLEPSZE WITRYNY POD WZGLฤDEM UNIKALNYCH ODBIORCรW WIADOMOลCIย
|
Nazwa |
Unikalni odbiorcy (000) |
Odsลony na osobฤ |
Sesje na osobฤ |
Time Per Person (hh:mm:ss) |
|
news.com.au |
3,722 |
62 |
13.92 |
01:40:39 |
|
smh.com.au |
3,464 |
33 |
11.16 |
01:19:34 |
|
Strony internetowe ABC News |
2,732 |
27 |
9.56 |
00:46:18 |
|
Daily Mail Australia |
2,710 |
23 |
8.62 |
01:03:59 |
|
Strony internetowe z wiadomoลciami ninemsn |
2,532 |
19 |
9.73 |
00:38:38 |
|
The Guardian |
1,955 |
22 |
6.62 |
00:46:42 |
|
Strony internetowe Yahoo!7 News |
1,783 |
18 |
8.19 |
00:22:40 |
|
The Age |
1,771 |
45 |
12.35 |
01:45:31 |
|
The Daily Telegraph |
1,561 |
20 |
8.46 |
00:47:07 |
|
Herald Sun |
1,500 |
29 |
9.92 |
01:09:30 |
ลนrรณdลo: Nielsen Online Ratings, dane hybrydowe, czerwiec 2015 r.
ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com
Press Contact:Jackie Helliker, +61 403 074 864, jackie.helliker@nielsen.com
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