Nielsen Online Ratings for February show increases in unique audiences to broadcaster websitesNews.com.au retains top spot in online Current Events & Global News rankings
Sydney, Australia - 11 marca 2015 r. - W lutym odnotowano gwaลtowny wzrost liczby unikalnych odbiorcรณw na stronach internetowych nadawcรณw, po wprowadzeniu nowych programรณw i rozpoczฤciu sezonu telewizyjnego 2015.
Najnowsze dane Nielsen Online Ratings za luty 2015 r. pokazujฤ , ลผe strona internetowa 9jumpin zwiฤkszyลa liczbฤ unikalnych odbiorcรณw o 102% w porรณwnaniu z poprzednim miesiฤ cem, zwiฤkszajฤ c ลฤ cznฤ liczbฤ unikalnych odbiorcรณw do 1,4 miliona.
Inne znaczฤ ce wzrosty unikalnej widowni stron internetowych dla nadawcรณw to Yahoo!7 TV, ktรณry wzrรณsล o 46%, osiฤ gajฤ c unikalnฤ widowniฤ 1,070,000, podczas gdy Foxtel (+28%) i tenplay (+28%) rรณwnieลผ odnotowaลy silny wzrost.ย
Komentujฤ c wyniki, Monique Perry, dyrektor ds. mediรณw w Nielsen, powiedziaลa: "Wraz z rozpoczฤciem nowego sezonu ratingรณw telewizyjnych i wzrostem liczby nowych programรณw, komercyjne sieci telewizyjne odniosลy sukces w kierowaniu przyrostowej unikalnej widowni do swoich portali internetowych. Coraz czฤลciej widzimy, ลผe widzowie zaglฤ dajฤ do Internetu, aby uzupeลniฤ oglฤ danie offline i kontynuowaฤ swoje zaangaลผowanie".
Current Events & Global News rankings remained stable during February, with no change in the top five rankings by unique audience, (see chart below). The top 10 comprised the same sites as January 2015 and there was only one shift in the rankings with the Herald Sun inching ahead of The Daily Telegraph to take ninth place. Just outside of the top 10, The Australian grew its unique audience by 21% in February compared to January, moving up one place to 14th position.
โDespite the shorter month, we saw a slight increase in unique audiences to the overall Current Events & Global News category,โ added Perry.
TABELA 1. NAJLEPSZE WITRYNY POD WZGLฤDEM UNIKALNYCH ODBIORCรW WIADOMOลCIย
|
Nazwa |
Unikalni odbiorcy (000) |
Odsลony na osobฤ |
Sesje na osobฤ |
Time Per Person (hh:mm:ss) |
|
news.com.au |
3,578 |
64 |
13.28 |
01:41:54 |
|
smh.com.au |
3,416 |
35 |
10.68 |
01:07:18 |
|
Strony internetowe ABC News |
2,887 |
31 |
9.98 |
00:50:28 |
|
Daily Mail Australia |
2,464 |
22 |
7.92 |
01:04:49 |
|
Strony internetowe z wiadomoลciami ninemsn |
2,227 |
23 |
10.12 |
00:44:12 |
|
Strony internetowe Yahoo!7 News |
2,023 |
18 |
6.62 |
00:30:50 |
|
The Guardian |
2,018 |
15 |
5.57 |
00:35:41 |
|
The Age |
1,828 |
42 |
12.33 |
01:28:50 |
|
Herald Sun |
1,787 |
19 |
8.25 |
00:36:57 |
|
The Daily Telegraph |
1,776 |
17 |
7.51 |
00:35:14 |
ลนrรณdลo: Nielsen Online Ratings, dane hybrydowe, luty 2015 r.
ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com
Press Contact:Jackie Helliker, +61 403 074 864, jackie.helliker@nielsen.com.au
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