Lokalne oceny telewizyjne, analizy konsumenckie i niestandardowe analizy zawarte w umowie
New York, April 20, 2015 โ Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), one of America’s leading media companies, today announced that they have finalized a multi-year renewal agreement for Meredith to subscribe to Nielsenโs local television ratings.
Wraz z lokalnymi pomiarami telewizyjnymi, stacje naleลผฤ ce lub zarzฤ dzane przez Meredith bฤdฤ miaลy dostฤp do narzฤdzi, ktรณre zapewniajฤ wglฤ d w to, co lokalni konsumenci kupujฤ i oglฤ dajฤ , dane dotyczฤ ce wydatkรณw na reklamฤ oraz niestandardowe analizy, ktรณre pomagajฤ programistom lepiej zrozumieฤ nawyki oglฤ dania konsumentรณw.
"Nielsen dostarcza naszym stacjom coล wiฤcej niลผ tylko oceny rynkรณw lokalnych" - powiedziaล Doug Lowe, wiceprezes Meredith Corp. Broadcasting Group. "Dostarczajฤ rรณwnieลผ kluczowych informacji o lokalnych konsumentach i systemรณw analitycznych, ktรณre pomagajฤ naszym stacjom odnosiฤ wiฤksze sukcesy".
"Nasza nowa umowa umacnia naszฤ staลฤ wspรณลpracฤ z Meredith" - powiedziaล Matt O'Grady, EVP i dyrektor zarzฤ dzajฤ cy ds. mediรณw lokalnych w Nielsen. "Zespรณล Meredith bardzo wspiera ulepszenia, ktรณre wprowadzamy do naszej usลugi rynku lokalnego. Doceniamy ich wsparcie dla tych ulepszeล i naszych badaล nad wลฤ czeniem innych ลบrรณdeล danych, takich jak Return Path Data, do naszych paneli projekcyjnych".
O NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
O MEREDITH CORP.
Meredith Corp. (NYSE: MDP; www.meredith.com) od ponad 110 lat angaลผuje siฤ w dziennikarstwo usลugowe. Obecnie Meredith wykorzystuje wiele platform dystrybucji - w tym telewizjฤ, druk, technologie cyfrowe, mobilne, tablety i wideo - aby dostarczaฤ konsumentom poลผฤ dane przez nich treลci oraz przekazywaฤ komunikaty swoich partnerรณw reklamowych i marketingowych.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 โ including Atlanta, Phoenix and Portland โ and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith’s National Media Group reaches a multi-channel audience of more than 230 million consumers monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and the Company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.83 per share yields approximately 3.5 percent. Meredith has paid a dividend for 68 straight years and increased it for 22 consecutive years.
Kontakty
Nielsen
Diane Laura(646) 654-5759 diane.laura@nielsen.com
Meredith Corp.
Lauren Burt(515) 284-3125 Lauren.Burt@meredith.com
