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New York โ August 24, 2011 โ Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsenโs Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
"MRC pochwala Nielsena za pomyลlne zakoลczenie procesu akredytacji dla usลugi pomiaru oglฤ dalnoลci telewizji w Portoryko" - powiedziaล George W. Ivie, dyrektor wykonawczy i dyrektor generalny MRC. "Uzyskanie akredytacji MRC jest trudne w dzisiejszym ลrodowisku i wskazuje, ลผe Nielsen speลnia standardy MRC, uznany punkt odniesienia dla jakoลci i peลnej jawnoลci".
Usลuga pomiaru widowni telewizyjnej Nielsena w Puerto Rico opiera siฤ na najnowoczeลniejszej technologii Nielsen UNITAM Metering w prรณbie prawdopodobieลstwa 500 losowych obszarรณw domowych, aby zapewniฤ nocne oceny widowni i dane demograficzne. Usลuga skลada siฤ z 22 klientรณw, w tym stacji, sieci i agencji medialnych, ktรณre zaleลผฤ od wskaลบnikรณw wydajnoลci dla szeลciu regionรณw geograficznych w Puerto Rico.
O firmie Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
