배포 역학

개요

오디언스의 관심을 가장 많이 끄는 콘텐츠 파악하기

Assessing audience engagement requires a variety of metrics. Whether they’re watching content on streaming platforms or broadcast TV,  Gracenote Distribution Dynamics provides a comprehensive overview of how viewers are consuming your content.

Gracenote Distribution Dynamics, part of Gracenote’s Content Analytics suite of offerings, provides insights on how audiences engage with specific content. Content creators and distributors can identify which content is most engaging with viewers with innovative metrics like Bingeability and Loyalty. Enable a nuanced understanding of how audiences are reacting to successful content to inform content investment and licensing decisions.

그레이스노트 배포 역학은 세 가지 주요 특성을 측정합니다:

• Bingeability: the average number of episodes watched per day.
• Loyalty: the likelihood of viewers sticking with a program using time spent watching relative to other content.
• Program similarity: identifies related content based on thematic characteristics, viewing audiences and historical performance.

Use cases

광고주, 대행사, 퍼블리셔 및 광고 플랫폼에 대한 자세한 배포 데이터

콘텐츠 제작자

시청자의 참여를 유도하는 요소와 좋아하는 콘텐츠에 대한 충성도를 높이는 요소를 알아보세요.

다음과 같은 중요한 질문에 답하세요:

• Which content are viewers binging?
• What kind of content should I create to be a hit with specific audiences?
• What other content is similar to hit content based on themes, audiences and performance?

콘텐츠 배포자

특정 목표에 대한 콘텐츠 적합성을 파악하여 슬레이트 관리를 최적화하는 동시에 특정 오디언스의 공감을 불러일으키는 콘텐츠를 홍보하세요.

다음과 같은 중요한 질문에 답하세요:

• What types of content are sticky with my audience?
• How can specific content help maximize viewership?
• Which content is better suited for viewer retention versus acquisition?