Overview
Find and connect with Australian audiences that matter most to you
Consumers are accessing more media across more platforms than ever before. Capturing the attention of your most important audiences with the right message, on the right channels, at the right time is getting harder—but it doesn’t have to be.
With Nielsen’s Advanced Audiences you can enrich your first-party data to create authentic connections with Australian consumers and drive greater success for your business. The better you know your audiences, the easier it is to connect with them. With rich demographic and lifestyle data, information on purchasing behaviours and intentions alongside extensive media habit reporting, Advanced Audiences helps you shape successful brand, advertising and marketing strategies.
Leverage first- and third-party audiences to their full potential by seamlessly incorporating them into your media plans and marketing strategies. Create customized, high-impact ad campaigns and content that engage the ideal audience at the right time.
Benefits
Get the most from your marketing with advanced audience insights for Australia
Unlock key consumer insights
Understand your customers like never before by tapping into 35,000+ consumer profiles across industries.
Integrate data seamlessly
Make better, faster decisions with flexible, scalable and customisable ways to receive and access data.
Improve campaign performance
Access activation-ready digital audiences to support you from insights planning through to campaign activation.
Use cases
Audience insights made for your business
Advertisers & agencies
Create customized, high-impact ad campaigns and content that engage the ideal audience at the right time.
• How should I prioritise the audiences who are most likely to convert?
• What are my priority audiences’ interests, attitudes and behaviors?
• How can I optimise campaign messaging, channel and audience mix for increased performance?
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