보고서 > 스포츠 리포트 > U.S. Sports Fan Insights Report 

미국 스포츠 팬 인사이트 보고서 

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan Insights Report provides national-level sports fan data to quantify fanbases, inform marketing strategies and make confident sponsorship investment decisions.

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세부 정보를 보고합니다:

  • League driven dataset: U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour. 
  • Demographics included: Age, Gender, Ethnicity, Region, Education, Marital Status and Kids in Household.  
  • Coverage: U.S. Only.  
  • Sample size: N=17.750
  • Time period: January – May 2025.  
  • Format: .pdf

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Applicable use cases: Brands, agencies, media entities and sports properties rely on Nielsen Fan Insights to understand, grow and connect with fans in the competitive sports landscape.  

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