보고서 > 소비자 인사이트 > Scarborough Industry Report

스카보로 산업 보고서

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed Industry Reports give you the comprehensive data at the local Designated Market Area (DMA) level that is necessary to navigate today’s dynamic market. Use Scarborough data to understand consumer behavior, drive product innovation, inform marketing strategies, gain a competitive advantage and make strategic business decisions. 

Industry driven dataset: 스카보로 산업 보고서 is available for 7 industries.

  • Age groups included: General Population, 18-34, 35-54, 55+
  • 적용 범위: 83 DMAs
  • Time Period: July 2023 – October 2024
  • Format: .xlsx
  • 예산 할당 및 제품 출시를 위한 주요 시장 파악
  • 소비자 세그먼트 분석 및 정의
  • 제품 및 서비스 판매 증대

Applicable use cases: Market researchers rely on Scarborough data and consumer insights to create smarter, more informed strategy decisions.

*For full, unrestricted local consumer insights, learn more about Nielsen Scarborough.