5월 11일, 닐슨의 여섯 번째 연례 글로벌 봉사의 날인 닐슨 글로벌 임팩트의 날(NGID)을 맞아 닐슨 직원들이 책상에서 벗어나 지역사회로 나가 영향력을 발휘했습니다. 매년 NGID에 직원들은 도움이 필요한 사람들에게 시간, 기술, 전문 지식을 기부함으로써 지역사회와 소통한다는 하나의 사명을 위해 글로벌 닐슨 가족으로 단합합니다. 올해에는 89개국에서 23,000명 이상의 닐슨 직원이 모여 닐슨이 진출한 시장의 1,500개 이상의 커뮤니티 프로젝트에서 자원봉사를 진행했습니다. 이 사진은 지난 주 전 세계에서 활동한 닐슨 직원 중 일부의 모습을 보여줍니다.
“We know we can’t solve big social challenges in a day, but NGID is a chance to inspire our associates and show them the power their time and skills can have,” said Crystal Barnes, vice president of Global Responsibility & Sustainability at Nielsen. “We give all our associates 24 hours of dedicated volunteer time annually to use not only for events like NGID, but also for skills-based volunteering and ongoing projects in their communities, so they can feel empowered to make a difference.”
NGID is the culmination of months of planning by volunteer leaders around the company who make time, in addition to their day-to-day work, to plan projects that enable their fellow associates to make a difference in their local communities. Many of these projects draw directly on our associates’ skills and expertise, such as a virtual data hackathon held by Project 8 that deployed Nielsen data scientists to predict emerging food assistance needs based on publicly available data.
“I feel very lucky to work for a company that gives its workforce the opportunity to make a real difference in local communities throughout the globe,” said Karen Whitbread, a project assistant at Nielsen who served as global co-leader for NGID planning.
“As a global NGID co-lead, it’s fulfilling to guide my colleagues to help and empower others in their local markets, and it’s personally satisfying to provide support and aid to others in need,” added Jennifer Macadlo, director of Talent Engagement and Development at Nielsen.
NGID is part of our Nielsen Cares program, our global corporate social responsibility program, which mobilizes Nielsen’s data, expertise and associates to positively affect the communities where we live and work around the world. Since 2012, Nielsen has pledged to deliver at least $10 million each year through pro bono and in-kind contributions, including the donation of Nielsen data and insights, as well as employees’ time, skills and expertise. In 2016, Nielsen donated $11.8 million through skills-based volunteering projects and in-kind giving to benefit nonprofits in our priority cause areas: Hunger & Nutrition, Diversity & Inclusion, Education, and Technology. Check out the “Our Communities” section of our Nielsen Global Responsibility Report to learn more about how we give back to our communities, and watch out soon for our upcoming Nielsen Global Impact Day 6 wrap-up video!
