케이블 시청률, 대학 미식축구 플레이오프와 뉴스 영향으로 9% 급등 NFL, 방송 시청률 상위 15위권 진입
ESPN(+86%)과 FOX 뉴스 채널(+17%)이 합쳐 1월 케이블 시청률의 21%를 차지했다
ABC의 '하이 포텐셜'과 'ABC 월드 뉴스 투나잇'이 방송 드라마와 뉴스 프로그램 부문에서 선두를 달리고 있다
'스트레인저 씽즈', 1월 154억 시청 분으로 스트리밍 프로그램 1위 재탈환
NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Overall viewing was up 3.7% over December, fueled by a 9% monthly increase in cable viewership, in combination with high-stakes sports, returning broadcast dramas and colder winter temperatures that kept audiences indoors.
케이블은 The Gauge 에서 가장 큰 월간 시청률 증가를 기록했으며 전체 TV 시청률의 21.2%(1.0%p 증가)를 차지했습니다. 케이블 스포츠 시청률은 12월 대비 49% 급증했는데, 이는 ESPN의 대학 미식축구 플레이오프 중계(8강전, 4강전, 결승전 포함)에 힘입은 결과입니다. ESPN 단독으로도 월간 시청률이 82% 급증했습니다. 한편 케이블 뉴스는 1월 활발한 뉴스 사이클의 혜택을 받아 12월 대비 13% 증가했으며, 이는 FOX 뉴스 채널의 시청률 17% 상승과 CNN의 29% 증가가 주된 요인이었습니다. 특히 ESPN과 FOX 뉴스 채널은 각각 1월 전체 TV 사용량의 2.2%를 차지했으며, 두 네트워크를 합하면 이번 달 케이블 시청률의 21%를 구성했습니다.
Sports remained the anchor for broadcast viewership in January as football continued to dominate the category. NFL games accounted for the top 15 broadcast telecasts, and the sports genre represented the largest share of the category’s viewership (30%). Broadcast dramas were also on the rise (up 24% vs. December), and High Potential on ABC emerged as the most-watched drama program of the month. Similar to cable, the busy news cycle boosted broadcast news viewing by 10% compared to last month, led by ABC World News Tonight. Overall, broadcast viewership was up 4.2% versus December and represented 21.5% of TV.
Following record viewing levels in December, streaming proved its resilience in January. Time spent streaming increased 2.7% month-over-month and the category continued to represent the lion’s share of TV usage with 47.0%. Across the category:
- Netflix mirrored the resilience of streaming following its best monthly performance to date. The platform achieved a steady 1% viewing increase (8.8% of TV) versus December, and owned the top streaming program for a second consecutive month, as 낯선 것들 tallied 15.4 billion viewing minutes in January.
- Peacock viewership was up 10% in January, bringing the streamer to 1.8% of TV. Peacock’s monthly uptick was driven primarily by the new season of its original series 배신자들, and by audiences watching simulcasts of NFL games carried on NBC. This cross-platform amplification was most noticeable on Sunday, January 18 during NBC’s broadcast of the NFL Divisional Playoff matchup between the L.A. Rams and Chicago Bears, which fueled a 78% boost in viewership over its monthly average.
- 무료 광고 지원 스트리밍 플랫폼 중 튜비(Tubi)와 로쿠 채널(The Roku Channel)은 각각 월간 증가세를 기록했다. 튜비는 12월 대비 6% 증가해 TV 시청 점유율 2.1%를 달성했으며, 로쿠 채널은 5% 증가해 플랫폼 최고 수준인 TV 시청 점유율 3.0%를 두 달 연속 유지했다.
2026년 1월 기간은 2025년 12월 29일부터 2026년 1월 25일까지 4주간을 포함합니다. 닐슨 보고는 방송 일정을 따르며, 주간 기간은 월요일부터 시작됩니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
언론사 연락처
로렌 팹스트
lauren.pabst@nielsen.com
