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닐슨: 슈퍼볼 LX 최종 시청자 수, 검증된 빅데이터로 1억 2560만 명으로 증가

2 minute read | February 2026

NEW YORK - February 19, 2026 – Nielsen today shared updated and final Super Bowl LX viewership data, with the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+ on Sunday, February 8, according to Big Data + Panel measurement. This update is due to the fact that a Big Data provider did not properly collect data from its devices on February 8, which impacted the Big Data + Panel count.

NBC, 피콕, 텔레문도, NBC 스포츠 디지털, NFL+에서 방송된 경기의 평균 가구 시청률은 39.7%를 기록했다.

2월 10일 초기 시청률 발표 이후 업데이트된 데이터가 제공되었습니다. 2월 8일 추가 시청률 업데이트 자료도 현재 닐슨 고객사에게 제공 가능합니다.

닐슨 소개

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (XLinkedIn유튜브Facebook 그리고 인스타그램).

언론사 연락처

David Schwarz, Nielsen
david.schwarz@nielsen.com