디즈니, 미식축구와 프로스티 덕분에 최대 다중 플랫폼 증가 기록
TBS와 TNT 모두 대학 미식축구와 휴일 영화로 20% 이상 시청률 상승
아마존 주가 +12% 상승, 넷플릭스 +10% 상승…NFL 중계권 및 오리지널 콘텐츠 효과
홀마크 채널, 12월 케이블 영화 시청률 상위 5위권 석권
NEW YORK - January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership during the peak holiday season. Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon all saw notable gains for the month.
Disney captured the highest multiplatform increase and maintained the No.2 position, up 4% in overall viewing to add 0.2 share points for a total share of 10.7%. This growth was fueled by ESPN, which recorded a 30% viewership increase driven by Monday Night Football, the expanded College Football Playoffs schedule, and College Gameday. Simultaneously, Freeform successfully doubled its November viewing, driven by its robust programming of holiday films like Rudolph The Red-Nosed Reindeer 그리고 Frosty The Snowman.
Warner Bros. Discovery also benefitted from success with its cable networks, with TBS and TNT up 23% and 24%, respectively. These gains were driven by College Football playoff coverage and holiday movie viewership, with 크리스마스 이야기 leading the way for TBS. HBO Max also saw a 10% viewing increase, primarily driven by original series It: Welcome To Derry, alongside the continued popularity of The Big Bang Theory 그리고 친구들.
Leading the holiday movie genre’s success was The Hallmark Channel, which maintained strong momentum from November and secured the top 5 movie telecasts across cable distributors (in order): She’s Making A List, Single On The 25th, A Suite Holiday Romance, A Make Or Break Holiday 그리고 Oy To The World.
As reported in Nielsen’s 게이지 December report, Christmas Day marked the most-streamed day ever with 55.1 billion viewing minutes. The record for Christmas Day was led by NFL coverage on Netflix and Prime Video, with both platforms achieving platform-best record shares in December. Netflix’s coverage of the NFL Christmas Day doubleheader, coupled with the success from the most-streamed original series ever: 낯선 것들, propelled Netflix into the third position with a 10% monthly viewing increase. The tandem success gave Netflix an additional 0.7 share points for a record total share of 9.0%.
Two other distributors achieved platform-best shares in December: Amazon with a 4.3% total share and The Roku Channel with a 3.0% total share. Amazon notched a 12% viewing increase in December attributable to Thursday Night Football coverage, a record-setting Christmas Day NFL game and the new season of 낙진. Notably, The Roku Channel has exhibited consistent growth, the platform is up 45% since last December and up 190% compared to December 2023.
방송 네트워크 계열사의 시청률 기여도는 11월 대비 이번 달 감소했으며, 주요 네트워크 모두 하락세를 보였다. 이러한 하락은 주로 주목받는 스포츠 중계 감소 때문으로 분석된다. 추수감사절 NFL 경기 부재, 방송 대학 미식축구 경기 일정 축소, 월드 시리즈 경기 미중계 등이 그 원인이다. 케이블 뉴스 네트워크 역시 이번 달 시청률이 하락했다.
2025년 12월 기간은 2025년 12월 1일부터 2025년 12월 28일까지 4주간을 포함합니다. 닐슨 보고는 방송 일정을 따르며, 주간 기간은 매주 월요일에 시작됩니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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