파라마운트, CBS에 힘입어 4월 미디어 배급사 게이지에서 월간 최대 증가율 기록
디즈니와 NBC유니버설도 점유율 상승
NEW YORK - May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television. This marks YouTube’s third consecutive month atop the Media Distributor Gauge, as well as its largest share of TV to date.
April 2025 is the first time that company rankings in the Media Distributor Gauge have stayed exactly the same month over month since Nielsen began tracking this data in November 2023. Disney held the second largest share of TV in both April and March, and this month represented 10.7% of total television. Disney’s 0.2 point gain over March was partly driven by cross-network coverage of the NFL Draft, the NCAA Women’s Basketball Championship and the first round of the NBA Playoffs. Disney also owned April’s top streaming title, 그레이 아나토미, which notched 3.9 billion viewing minutes and benefited from its multichannel and multiplatform availability.
파라마운트는 4월 전체 TV 시청 시간의 8.9%를 차지하며 미디어 기업 중 가장 큰 월간 점유율 증가율을 보였습니다(+0.4포인트, 반올림되지 않은 수치 기준, YouTube의 증가율보다 약간 더 큼). CBS 방송 계열사의 시청률 상승이 파라마운트 월간 성장의 절반 이상을 견인했습니다. NBC유니버설은 3월의 8.0%에서 8.2%의 점유율로 4월에 상위 4개 미디어 배포업체에 이름을 올렸습니다.
Warner Bros. Discovery maintained 6.7% of TV usage this month, boosted by a 58% lift in viewership to TNT, which televised 18 first round games of the NBA Playoffs (through April 27). WBD was also buoyed by its HBO series The White Lotus, which was the second most watched streaming title in April with 3.7 billion viewing minutes on Max. The White Lotus was also No. 1 in Nielsen’s Streaming Top 10 during the weeks of 03/31/25 – 04/06/25 and 04/07/25 – 04/13/25, totaling 1.31 billion minutes and 1.25 billion minutes, respectively.
2025년 4월 간격에는 2025년 3월 31일부터 2025년 4월 28일까지의 날짜가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 구성된 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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