WBD’s Max viewership climbs 6%, boosted by ‘The White Lotus’ and ‘The Pitt’ in Nielsen’s March Media Distributor Gauge.
YouTube가 또 다른 플랫폼 최고 기록을 세웠고, Disney와 Paramount도 상승세를 보였습니다.
NEW YORK - April 22, 2025 – Warner Bros. Discovery captured the largest monthly viewership increase among media distributors in March, according to Nielsen’s latest Media Distributor Gauge report. The media company exhibited 3% growth in television viewing compared with February, primarily driven by March Madness coverage on TBS, TNT and truTV. Tournament games were also available to stream on Max, which allowed for additional reach to notably younger consumers.
Max notched the largest month-over-month growth among streaming services in March (+6%), further contributing to Warner Bros. Discovery’s significant monthly gains. Max’s increased engagement was due in large part to The White Lotus, which was No. 4 among most-streamed titles in March with 4.5 billion viewing minutes. The debut season of Max original series 피트 contributed as well as it generated 2.3 billion viewing minutes across the month and charted in Nielsen’s Streaming Top 10 for the first time during the week of March 17.
YouTube captured 12.0% of overall TV viewing in March to secure a second consecutive month as the top reported media distributor, eclipsing its previous company best share of TV of 11.6%, which it set last month. Disney gained half a share point over February to account for 10.5% of TV watch-time in March. Disney benefited from its successful cross-platform simulcast of The Oscars, which drew 20.3 million viewers across ABC and Hulu, in addition to the return of American Idol and continued strength of ABC World News Tonight.
Paramount advanced to No. 3 in the Media Distributor Gauge rankings in March (up from fifth in February) with an 8.5% share of TV (+0.3 pts.). Paramount rode the success of March Madness coverage on CBS coupled with a robust drama lineup on the network, including Tracker 그리고 Matlock, which drew 10.7 million viewers and 9.2 million viewers, respectively, across the month. Tracker also represented five of the top ten broadcast telecasts in March, averaging over 10 million viewers each (Live+7).
2월에 비해 점유율이 0.1% 포인트 하락했지만 NBCU는 배급사 순위에서 6위에서 4위로 올라섰으며 3월 TV 점유율 8.0%를 기록했습니다. 순위에는 변동이 없었지만 Roku 채널도 2.2%의 점유율로 플랫폼 기록을 세웠습니다.
2025년 3월 간격에는 2025년 2월 24일부터 2025년 3월 30일까지의 날짜가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간이 포함된 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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lauren.pabst@nielsen.com
