NYE, 골든 글로브 및 스크립트 드라마도 방송 시청률을 높입니다.
넷플릭스, '오징어 게임'의 90억 시청에 힘입어 플랫폼 신기록 달성
1월 11일, 프라임 비디오의 독점 NFL 와일드카드 경기로 인해 일일 스트리밍 시간이 470억 분을 기록했습니다.
NEW YORK - February 18, 2025 – Nielsen’s January 2025 report of The Gauge™ revealed that TV viewing in January was up 5% compared with an already robust December, driven largely by current events and seasonal factors. Football again played a significant role in January’s monthly viewing uptick, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1pt., 22.5%) and cable (+0.6pt., 24.4%).
1월 26일(일) CBS에서 방영된 NFL AFC 챔피언십 경기는 5,740만 명의 시청자가 시청하여 이번 달 최대 시청자 수를 기록했고, 같은 날 FOX에서 방영된 NFC 챔피언십 경기는 4,420만 명의 시청자를 끌어 모았습니다. ESPN의 대학 미식축구 플레이오프 중계와 다른 다양한 보울 게임도 1월 케이블 스포츠 시청률을 42% 끌어올리는 데 기여했습니다. 또한 1월 보고서에 포함된 7개의 CFP 경기(준준결승 4경기, 준결승 2경기, 전국 챔피언십)는 1월 20일에 열린 전국 챔피언십 경기를 시청한 2,210만 명의 시청자 덕분에 이번 달 케이블 방송 상위 7위를 차지했습니다.
January also highlighted how consumers’ viewing habits have evolved to become more flexible when seeking out preferred content across various distribution platforms. Prime Video exclusively streamed the NFL Wild Card playoff game between the Pittsburgh Steelers and the Baltimore Ravens on January 11, which in turn helped drive the second-highest day of streaming on record. Behind the current all-time high of 51.2 billion streaming minutes set on Christmas Day 2024, January 11, 2025 produced over 47 billion streaming minutes in total.
Outside of sports events, traditional television drew audiences by other means as well. Overall broadcast viewing was up 5.1% in January, benefiting from increases to drama series (+15%) and news (+18%). The top non-sports broadcast telecasts in January were an eclectic mix led by ABC’s New Year’s Rockin’ Eve with 17.9 million viewers, followed by the post-AFC Championship premier of Watson on CBS with 10.8 million, and the Golden Globe Awards on CBS with 9.7 million. Meanwhile, cable viewing exhibited a 7% monthly increase, and, in addition to the 42% lift in sports viewership, cable also benefited from a 26% increase in news viewing. FOX News Channel dominated non-sports telecasts this month, led by its Inauguration Day coverage.
스트리밍 관점에서 1월 스트리밍 시청률은 12월에 비해 3% 증가했으며, TV 카테고리에서 42.6%로 가장 큰 점유율을 차지했습니다. 전년 동기 대비 스트리밍 사용량은 2024년 1월에 비해 21% 증가했으며, 이 카테고리는 TV 시청에서 6.6%의 점유율을 차지했습니다.
스트리밍 플랫폼 중에서도 주목할 만합니다:
- Netflix followed a robust December with an even stronger January, as viewership rose 7% to lead the streamer to a new platform record of 8.6% of TV. Netflix’s big month was due in large part to 오징어 게임, which generated 9 billion viewing minutes as January’s top streaming title.
- Roku 채널도 성장세를 이어가며 1월 시청률이 9% 증가하여 2.1%를 기록하는 등 4개월 연속 플랫폼 최고 실적을 달성했습니다.
- As indicated in the December 2024 Gauge report, this marks the first month that Disney’s streaming entities (Disney+, Hulu and ESPN+) are consolidated into a single share. “Disney Streaming” began the year with a 4.7% share of TV. Bluey, which received Nielsen’s first ARTEY Award for top streaming title in 2024, was January’s second most-streamed program with 4.7 billion viewing minutes accumulated on Disney+.
- The Paramount+ original series 랜드맨 rounded out the top three streaming titles in January with 4.4 billion viewing minutes, and helped the streamer tie its platform best share with 1.4% of TV.
Note: Disney+, Hulu and ESPN+ viewing have been aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report. This change is due to Disney making Hulu and ESPN+ content available within the Disney+ app for certain subscribers, which could affect crediting between Disney’s streaming properties as it relates to The Gauge.
2025년 1월 간격 날짜에는 2024년 12월 30일부터 2025년 1월 26일까지가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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