광고주와 대행사는 처음으로 Nielsen ONE 광고를 통해 ReachTV의 캠페인 성과를 여러 스크린에서 다른 퍼블리셔와 직접 비교할 수 있습니다.
NEW YORK – April 14, 2025 – ReachTV, the home of live sports and TV for 50+ Million travelers a month, and 닐슨, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S. With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming. ReachTV will also integrate Nielsen Media Impact, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.
Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach.
“ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis,” said Paul Krasinski, Chief Strategy Officer of ReachTV.
"그 어느 때보다 많은 옵션이 존재하는 진화하는 디지털 환경에서 광고주는 소비자와의 개인화된 상호작용을 효율적으로 신속하게 발견, 평가, 계획 및 실행할 수 있어야 합니다. 닐슨의 최고 수익 책임자인 아밀카 페레즈는 "ReachTV를 Nielsen ONE 광고에 통합함으로써 소비자 퍼즐의 중요한 조각을 풀고, 여행 소비자 잠재고객에 대해 필요한 명확성을 제공하며, 궁극적으로 광고주가 크로스 플랫폼 및 퍼블리셔 캠페인을 계획하고 측정할 때 가장 정보에 입각한 결정을 내릴 수 있도록 지원할 것입니다."라고 말했습니다.
닐슨은 콘텐츠와 광고를 시청하는 모든 곳에서 소비자를 측정하기 위해 혁신을 거듭하고 있습니다. 닐슨의 측정은 패널의 개인 수준 데이터를 기반으로 하며, 업계 최대 규모의 빅데이터와 디지털, 리니어, 스트리밍 및 CTV에 걸친 광범위한 커버리지가 이를 뒷받침합니다.
ReachTV 소개
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
Press Contacts:
ReachTV
Sean Grabin
sean@rmg-pr.com
닐슨
사라 무라토레
sarah.muratore@nielsen.com
