스타벅스, 나이키, 마텔, 디즈니에서 마케팅 전략을 담당한 바 있는 와인버그는 최근 아마존 프라임 비디오의 브랜드 전략을 이끌고 있습니다.
NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that Sacha Weinberg has joined the company as SVP, Brand Marketing and Strategy.
이 직책에서 사샤는 닐슨의 글로벌 브랜드 마케팅 전략을 이끌며 조직 전반의 리더들과 긴밀히 협력하여 닐슨의 브랜드 정체성을 관리하고 창의적인 제품 출시를 통해 성장을 주도하며, 닐슨의 업계 최고 수준의 데이터를 활용하여 일관된 콘텐츠 전략을 추진하게 될 것입니다. 사샤는 닐슨의 콘텐츠, 소셜 및 웹, 브랜드 디자인 및 이벤트 팀을 총괄하게 됩니다. 그녀는 닐슨의 최고 커뮤니케이션 및 브랜드 마케팅 책임자인 캐롤 로빈슨에게 보고하게 됩니다.
“Nielsen works tirelessly to deliver the best data, so that our clients can tell their story. We’re thrilled to have Sacha help us tell our own story. It’s one built on innovation, technology and an enduring love for TV, movies, sports and audio,” said Carole Robinson, Nielsen’s Chief Communications and Brand Marketing Officer. “Sacha has a proven track record of forging successful brand strategies for the most respected companies in the world. She’s joining us at the perfect time, as we’ve built momentum around our next generation of products for TV, sports and live streaming.”
Sacha brings a wealth of experience leading brand strategy for major global brands in the technology, entertainment, and retail industries. She most recently drove global brand marketing and creative strategy for Prime Video’s business, where she played a key role in accelerating increased customer acquisition, retention and loyalty. She drove innovation across TV, movies, and live sports. Prior to Amazon, Sacha led Marketing, Strategy, and Product Innovation for both Starbucks’ digital app and their retail & beverage strategy. She has also held senior brand marketing roles at Nike, Mattel, and Walt Disney Home Entertainment.
“Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its story in fresh, meaningful ways. I deeply admire Nielsen’s commitment to pushing the boundaries of innovation – from advancing streaming and cross-platform measurement to unlocking powerful outcome insights for its clients. I’m eager to partner with this talented team to create dynamic, future-focused strategies that reflect the power of Nielsen’s data and the impact it has on the media industry every day,” said Sacha Weinberg, SVP, Brand Marketing and Strategy at Nielsen.
Nielsen continues to lead the industry in audience measurement, delivering over 100 terabytes of data to clients every day. This announcement comes on the heels of a number of innovations this year. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 accreditation for first-party live streaming. In February, Nielsen announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. Big Data + Panel is being used as currency for Upfront transactions for the first time this year.
And Nielsen continues to be the premier source of streaming TV measurement, releasing 게이지, the Media Distributor Gauge, and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
미디어 연락처:
Sarah Muratore, sarah.muratore@nielsen.com
