Partnership brings Nielsen ONE measurement activation directly into XR’s advertising delivery platform.
December 18, 2025 – Nielsen, a global leader in audience measurement, data and marketing intelligence, and XR (Extreme Reach), the leading platform for powering advertising operations, today announced a new collaboration aimed at driving greater interoperability, simplicity and ease of use for marketers and agencies by enabling Nielsen ONE measurement via XR’s ad server.
Producing advertising creative and launching cross-platform campaigns has become more complex, with hundreds of operational steps now sitting between ad production and delivery. XR’s integration with the Nielsen Tagging API aims to remove that complexity, making it faster and easier for brands and agencies to include Nielsen measurement at the point of campaign activation and delivery. Specifically, application of Nielsen tags to digital campaigns will be automated as part of this new workflow.
XR의 전략적 파트너십 부문 수석 부사장인 셔먼 리는 "닐슨과의 오랜 협력 관계를 확대하여 XR이 Nielsen ONE 기능을 통해 브랜드 및 에이전시 캠페인을 효율적으로 전달할 수 있게 되어 매우 기쁘게 생각합니다"라고 말했습니다. "이번 파트너십은 세계적 수준의 광고 자산 관리, 권리 및 전달 솔루션과 업계 최고의 측정 제공업체와의 통합을 통해 광고 운영을 혁신하겠다는 XR의 사명을 구현하는 것입니다."
이 통합은 다음과 같이 작동합니다: XR 플랫폼 내에서 마케터는 이제 측정 제공업체로 닐슨을 선택할 수 있으며, XR이 제공하는 모든 광고 자산이나 캠페인에 Nielsen ONE 태그가 자동으로 적용됩니다. 이를 통해 여러 수동 단계가 제거되고 오류 발생 가능성이 줄어들어, 브랜드와 대행사가 캠페인을 더 빠르게 전달하고 더 높은 신뢰도로 시청자 영향력을 측정할 수 있게 됩니다.
“We listen closely to our customers and the industry when we innovate, and a real, pressing need for them is ad solutions that remove unnecessary work and friction, which is where we and Extreme Reach can help,” said Nichole Henderson, SVP of Global Measurement & Outcomes Product at Nielsen. “Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients.”
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
(XR) 익스트림 리치에 관하여
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia. Learn more at www.xr.global.
Media Contacts:
닐슨
일레인 웡
elaine.wong@nielsen.com
XR (Extreme Reach)
Salvatore Tuzzeo
sal@fabricmedia.net
