5월 대비 13.5% 증가한 넷플릭스 시청량, 월간 스트리밍 증가율의 42% 차지
피콕, '러브 아일랜드 USA' 새 시즌에 힘입어 매출 13.4% 증가
여름 방학 덕분에 어린이와 청소년의 TV 사용량 27% 증가
NEW YORK - July 15, 2025 – In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, streaming viewership surged again in June to represent 46.0% of television usage. Time spent streaming was up 5.4% over last month, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences.
Netflix recorded the largest monthly uptick among streaming platforms in June, posting a 13.5% viewing increase over May and adding 0.8 share points to command 8.3% of TV. In fact, Netflix’s performance was so strong, it accounted for 42% of streaming’s total monthly gain. The considerable upswing for Netflix was powered by a slate of highly successful content, including its original series Ginny & Georgia, which was the most-streamed title of the month with 8.7 billion viewing minutes. The “Netflix Effect” was also in full view with the immediate popularity of acquired series Animal Kingdom 그리고 Blindspot, which earned the second and third most-streamed titles in June and combined for 11.4 billion viewing minutes (5.71B and 5.69B, respectively). Finally, Netflix rounded out the month with the release of the third season of 오징어 게임, which generated nearly a billion viewing minutes—per day—across the series in the final three days of the June interval.
Peacock was a close second to Netflix from a monthly increase perspective, notching a 13.4% usage uptick. Peacock’s increase was driven by the new season of its original series Love Island USA, which garnered 4.4 billion viewing minutes and was the fourth most-streamed title of the month. Peacock ultimately gained a tenth of a share point to finish with 1.5% of TV in June, up 0.3 points compared to June 2024.
어린이와 청소년은 스트리밍 점유율 변화의 또 다른 주요 동인이자 5월 대비 3% 증가한 전체 TV 사용량 증가의 주요 원인이었습니다. TV 앞에서 보내는 시간이 길어지면서 6~17세의 총 사용량은 지난달에 비해 27% 증가했으며, 6월에는 스트리밍이 전체 TV 사용 시간의 3분의 2(66%)를 차지했습니다. 공교롭게도 6~17세 연령대의 시청률이 5월에 비해 각각 32%, 37% 증가하며 전월 대비 가장 큰 폭의 증가세를 보인 것은 Netflix와 Peacock이었습니다.
또한 이 학령기 인구 통계에서 주목할 만한 점은 기타 카테고리에 대한 기여도입니다. '기타'에는 다양한 출처가 포함되지만, 비디오 게임 콘솔 사용과 셋톱박스 사용의 주요 기여도가 높았습니다. 기타 카테고리는 5월에 비해 전체적으로 14% 증가했지만, 6~17세 연령층에서는 41% 증가하여 훨씬 더 큰 폭으로 증가했습니다.
Though broadcast and cable each exhibited declines in overall viewing in June, there were a few bright spots. For broadcast, the NBA Finals on ABC represented the top seven telecasts of the month and helped lift broadcast sports viewership by 17% compared to May. In addition to the seven finals games, ABC took each of the top 12 telecasts in June, including the NBA Trophy Presentation and ABC World News Tonight. Cable also benefited from NBA viewership, as the NBA Conference Finals on ESPN and TNT ranked as the top two cable telecasts. A busy news cycle also drove cable news viewing up 12% versus May, and feature film viewing also trended upward. Cable also benefitted from special programming, including the Army 250 Parade on FOX News Channel which ranked fifth among cable programs with 2.8 million viewers, and Goodnight and Good Luck on CNN, which was seventh among cable programs in June with 2.4 million viewers.
그러나 이번 달에는 전통적인 TV 시청의 여름철 소강상태가 뚜렷해지면서 5월의 44.2%에서 6월에는 공중파와 케이블의 합산 점유율이 41.9%로 떨어졌습니다. 전체적으로 방송 시청은 5% 감소하여 전체 TV 시청의 18.5%를 차지했으며, 이 카테고리가 20.0% 아래로 떨어진 것은 이번이 처음입니다. 케이블 시청은 5월과 비교해 보합세를 보였지만, 전체 TV 사용량이 더 크게 증가하면서 점유율이 0.7% 포인트 하락하여 23.4%의 점유율로 6월을 마감했습니다.
2025년 6월 간격에는 2025년 05월 26일~2025년 06월 29일 날짜가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 구성된 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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