새로운 협업은 광고주, 대행사 및 퍼블리셔가 잠재고객을 더 잘 이해할 수 있도록 NMC의 세분화된 잠재고객 인사이트를 제공합니다.
이제 미국, 영국, 캐나다에서 사용할 수 있습니다.
NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.
이를 통해 광고주, 대행사 및 퍼블리셔는 NMC의 독점 데이터 세트를 사용하여 자사 데이터를 개선하고 결과적으로 데이터 협업 플랫폼에서 잠재고객을 더 잘 이해할 수 있게 됩니다.
NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC’s ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.
“We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem,” said Marc Cestaro, SVP, Sales North America, at InfoSum. “NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
"데이터 협업 플랫폼은 비즈니스가 데이터를 보강하고 공유하는 방식에 있어 필수적인 부분으로, 소비자의 개인정보를 보호하는 동시에 비즈니스 성장을 촉진하도록 설계되었습니다."라고 Nielsen Marketing Cloud 총괄 매니저인 Kirsten Cummings는 말합니다. "닐슨은 브랜드와 퍼블리셔가 전략을 개선하고 선택한 플랫폼에서 데이터를 활용하여 원하는 잠재고객에게 더 효과적으로 도달하는 데 필요한 도구를 제공하기 위해 지속적으로 혁신하고 있습니다."
The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place—from media planning and activation to data management and attribution.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
