다년 계약에는 전국 방송국에 대한 로컬 TV 및 OTT 측정이 포함됩니다.
빅 데이터 + 패널을 기반으로 한 닐슨의 로컬 TV 측정 결과
NEW YORK - February 12, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The expanded agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is Nielsen’s Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers, and Digital Content Ratings (DCR), which Graham Media will use in their Jacksonville market. Together, these solutions will provide Graham Media stations with compelling cross-platform insights to drive new content & revenue opportunities.
닐슨의 로컬 TV 측정은 디지털 인 TV 시청률 기술을 통해 모바일 디바이스로 스트리밍되는 라이브, 로컬 콘텐츠의 직접 측정과 닐슨 빅데이터 제공업체의 수천 개의 케이블 및 위성 가구와 결합된 전통적인 공중파 TV 가구를 활용하여 로컬 TV 시청자에 대한 가장 포괄적인 시각을 제공합니다.
“Nielsen is proud to expand our partnership with Graham Media Group and deliver the most comprehensive view of their Local Linear, Digital, and Streaming audiences,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “Our commitment to innovation, including enhanced insights backed by our comprehensive Big Data + Panel Local TV measurement, empowers broadcasters, publishers & advertisers with accurate, representative & cross-platform measurement to drive the Local TV business forward.”
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
그레이엄 미디어 그룹 소개
그레이엄 미디어 그룹은 7개의 지역 미디어 강자와 그레이엄 디지털, 옴네, 소셜 뉴스 데스크로 구성되어 있으며 모두 텔레비전, 온라인, 모바일, 스트리밍, 팟캐스트 및 오디오 장치를 위한 지역 뉴스, 프로그래밍, 광고 솔루션 및 디지털 미디어 도구를 제공합니다.
We are dynamic, local brands that extend well beyond traditional broadcast television. Our work helps inform, celebrate and knit together the communities we serve.
Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit 그리고 WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Graham Digital is a digital media and technology development group widely recognized as a top industry innovator. Omne is a leader in results-driven marketing solutions. Social News Desk provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms.
Graham Media Group is a subsidiary of Graham Holdings Company (NYSE: GHC).
미디어 연락처:
Sarah Muratore (sarah.muratore@nielsen.com)
