순수 재생 스트리밍 업체는 12월 전체 TV 시청의 4분의 1 이상을 차지합니다.
유튜브, 넷플릭스, 아마존은 각각 회사 최고 TV 점유율을 달성했습니다.
2024년 12월 간격 날짜에는 2024년 11월 25일부터 2024년 12월 29일까지가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 구성된 방송 캘린더를 따릅니다.
NEW YORK – January 28, 2025 – Nielsen’s December 2024 Media Distributor Gauge results were driven by a dynamic month for TV that included the seasonal uptick in demand for holiday movies, a large appetite for football with more games moving exclusively to streaming, and a post-election downturn in news viewing. These trends fueled five changes in the monthly rankings, with one distributor climbing two spots.
Disney claimed the largest share of TV viewing for a fourth straight month, ranking as the most-watched media distributor with 11.2% of total usage in December. Disney’s 6% month-over-month gain was fueled by strong performances across its cable networks. Notable contributors included FX with a 45% surge, and Freeform, which nearly doubled its audience with its popular holiday movie marathons. Disney also benefited from football-driven gains on ESPN, as well as from Bluey on Disney+, which was the second-most watched streaming title of the month with 5.3 billion total viewing minutes during the December interval.
As mentioned in the December 2024 report of The Gauge, time spent watching YouTube on TV was up 7% in December, leading the streaming service to its best monthly share of total TV to date with 11.1% of time spent. This is YouTube’s 10th consecutive month ranking as one of the top two media distributors.
Netflix exhibited a 14% monthly uptick in viewing versus November, leading it to notch 8.5% of total TV watch-time and tie its previous platform high. Netflix’s gains were driven by the two Christmas Day NFL games, in addition to the nearly 15 billion viewing minutes accumulated by popular titles like Carry-On, 오징어 게임 그리고 Virgin River.
FOX는 추수감사절 NFL 경기인 카우보이와 자이언츠의 경기로 3,850만 명의 시청자와 82억 분의 시청 시간을 기록하며 한 달 내내 가장 많이 시청한 프로그램을 제공했지만, 월드 시리즈와 대통령 선거 보도 덕분에 11월에 세운 회사 최고 기록을 깨기는 어려웠습니다. 그 결과 시청률은 14% 하락하여 7.1%의 시청률로 12월을 마감했습니다.
아마존은 12월 기간 동안 블랙 프라이데이를 포함한 5개의 NFL 목요일 밤 미식축구 경기를 주최하고, 이달 최고 스트리밍 타이틀인 56억 시청 분을 기록한 홀리데이 블록버스터 영화 '레드 원'을 통해 플랫폼 최고 점유율인 4.0%를 기록했습니다.
Roku 채널은 10% 증가하여 전체 TV 시청 시간의 2.0%를 차지하며 미디어 회사 중 10위에서 9위로 올라섰습니다. 한편, AMC는 12월 한 달 동안의 크리스마스 영화 마라톤에 힘입어 24% 증가했습니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
언론사 연락처
로렌 팹스트
lauren.pabst@nielsen.com
