디즈니와 넷플릭스가 각각 최고의 성과를 거두다
FOX와 디즈니가 12월 대비 12% 증가하며 유통업체의 월간 성장을 주도합니다.
CNN(+39%), FOX 뉴스 채널(+29%), MSNBC(+26%)가 바쁜 1월 뉴스 사이클에서 주목을 받습니다.
NEW YORK – February 25, 2025 - Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts in January, and which drove an 84% monthly increase in ESPN viewership. Overall, viewing to Disney-owned entities was up 12% versus December to add 0.8 share points.
Further summarized in Nielsen’s January 2025 Gauge ‘Classic’ report, this month’s Media Distributor Gauge results were also influenced by a 5% monthly increase in TV watch-time. A busy news cycle helped drive a 26% monthly uptick in cable news viewing, including +26% for MSNBC, +29% for FOX News Channel and +39% for CNN. However, FOX News Channel ultimately provided the primary boost for FOX at the total distributor level, leading the way with its coverage of the presidential inauguration. Overall, FOX was up 12% in January and tied Disney for the largest monthly viewing increase among distributors, finishing with 7.6% of total TV (+0.5 pt.).
Netflix clinched its highest share of TV to date with 8.6% of overall viewing in January. The pure-play streamer followed an already robust December with an even stronger January as its watch-time climbed 7%. This was due in large part to 오징어 게임, which generated 9 billion viewing minutes as January’s top streaming title, in tandem with 11 other original series and movies that reached over 1 billion viewing minutes each.
연말연시가 지나면서 1월의 케이블 영화 시청률은 12월에 비해 22% 감소했습니다. 이로 인해 두 달 연속 상승세를 보였던 Hallmark의 점유율이 0.6포인트 하락하여 1.0%의 TV 사용률로 한 달을 마감했습니다.
2025년 1월 간격 날짜에는 2024년 12월 30일부터 2025년 1월 26일까지가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
언론사 연락처
로렌 팹스트
lauren.pabst@nielsen.com
