- 닐슨, 빅데이터 + 패널 분야에서 최초로 공인된 전국 TV 시청률 측정 제공업체로 선정
- 닐슨, 빅 데이터 + 패널을 2025년을 앞당기는 통화로 지지하다
- 업계에서 지원하는 빅데이터 + 패널 측정으로 미디어 구매 및 판매 프로세스의 모든 부분을 개선합니다.
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative 빅 데이터 + 패널 National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping us innovate once again.”
“MRC has completed and evaluated rigorous audits of Nielsen’s National Service and its new components, including first party streaming (thus far consisting of select NFL games) and the integration of big data,” said George Ivie, CEO and Executive Director of the MRC. “We have now approved the integration of big data so this combined methodology can be considered MRC accredited; we appreciate Nielsen’s inclusion of this in the MRC accreditation process.” George added, “this effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates.” George Ivie, Media Rating Council.
“The NFL continues to support Nielsen’s efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,” said Paul Ballew, Chief Data & Analytic Officer of the NFL. “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.”
빅데이터 + 패널 전국 TV 측정은 닐슨 고유의 고품질 대표 패널 측정과 4,500만 가구, 7,500만 대의 기기에서 케이블, 위성 셋톱박스, 스마트 TV 데이터를 결합한 것입니다. 빅 데이터 + 패널은 닐슨 에코시스템과 파트너 시스템의 계획 및 측정에 힘을 실어주며, 크로스 플랫폼 고급 잠재고객을 대규모로 확보할 수 있게 해줍니다. 이러한 측정 혁신은 광고 기획 및 구매를 넘어 콘텐츠 프로그래밍 및 라이선스 결정, TV 유통 계약에 대한 송출료 결정에 도움을 주어 미디어 산업을 지원하는 데 활용될 수 있습니다. 빅 데이터 + 패널은 2024 업프론트 시즌에 많은 방송사 및 대행사들이 널리 채택했으며, 닐슨은 2025 업프론트로 향하는 통화로 사용할 것을 지지하고 있습니다.
This continues Nielsen’s track record of innovation and modernization, reinforcing its leadership position in audience measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process. Nielsen is also the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds in Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge).
광고주와 대행사를 위해 닐슨은 최근 Nielsen ONE 을 확장하여 고급 오디언스, 계획 및 측정에 더해 결과 기능을 추가했습니다. 닐슨은 골드 표준 데이터와 공인된 방법론으로 뒷받침되는 중복 제거 크로스 미디어 솔루션을 지속적으로 제공하고 있습니다. Nielsen ONE 현재는 감사/평가를 위해 MRC에 제출하지 않지만 향후 이를 계획하고 있습니다.
빅데이터 + 패널 정보
In the TV measurement space, big data refers to return-path data (RPD) from cable and satellite set-top boxes, as well as automatic content recognition (ACR) data from internet-connected smart TVs. Nielsen partners with companies like Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
Nielsen uniquely goes farther than device-level data, verifying at the persons-level with panel data. For instance, when Nielsen analyzes RPD or ACR data, the company can identify what devices are part of its panels and compare the tuning data in those homes to the individual viewing behavior captured by Nielsen meters. By using panels as a source of truth, Nielsen developed robust methods to calibrate big data, assign viewing to the right individuals, and project audience estimates to the entire TV population, not just those in the big data dataset. For more on Big Data + Panel, watch this video.
닐슨 소개
닐슨은 오디언스 측정, 데이터 및 분석 분야의 글로벌 리더입니다. 모든 채널과 플랫폼에서 고객과 고객의 행동에 대한 이해를 바탕으로, 고객이 현재와 미래의 전 세계 잠재고객과 연결하고 소통할 수 있도록 독립적이고 실행 가능한 인텔리전스를 제공합니다.
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
Contacts
제이크 어반스키, 닐슨 커뮤니케이션즈 Jake.Urbanski@Nielsen.com
