오펜하이머 is the 24th “powerful” winner of the Best Picture Oscar and the ninth this century according to Nielsen Gracenote’s mood analysis of Oscar winners.
• 오펜하이머 is the first “powerful” Best Picture winner since the ‘uplifting’ (and ‘poignant’) Green Book five years ago. It is the ninth “powerful” winner this century. The only other level 1 Gracenote mood with more than three winners in the 21st century is “emotional”, with seven.
• Fifteen of the 25 films to win Best Picture in the 21st century have been primarily “powerful”, “emotional” or both according to Gracenote’s analysis.
• The 1940s is the only full decade in the history of the Academy Awards without a “powerful” winner of Best Picture.
• According to Gracenote’s mood taxonomy, “emotional” films are the second most successful in the Best Picture category with 22 winners, most recently CODA two years ago. “Tense” movies are third with 15 winners, but none since 2013, followed by “fun” with 13.
• Gladiator (2001), A Beautiful Mind (2002), Lord of the Rings: Return of the King (2004), Slumdog Millionaire (2009), The Hurt Locker (2010), The King’s Speech (2011), 스포트라이트 (2016) and Green Book (2019) are the previous “powerful” Best Picture Oscar winners of the 21st century.
• 오펜하이머’s “powerful” moods are ‘gripping’ and ‘epic’. The nine previous Best Picture Oscar winners whose most important moods included ‘gripping’ are Cavalcade (1934), From Here To Eternity (1954), The Bridge On The River Kwai (1958), A Man For All Seasons (1967), Midnight Cowboy (1970), Patton (1971), Gladiator (2001), The Hurt Locker (2010) and 스포트라이트 (2016).
• The five previous ‘epic’ Best Picture Oscar winners are The Bridge On The River Kwai (1958), Ben-Hur (1960), Lawrence Of Arabia (1963), Dances With Wolves (1991) and Lord of the Rings: Return of the King (2004).
• 오펜하이머 is also ‘contemplative’, ‘tense’ and ‘bold’ according to Gracenote’s classification of the film’s less important moods. Gracenote’s video descriptors identify All About Eve (1951), No Country For Old Men (2008) and Parasite (2020) as previous ‘contemplative’ Best Picture Oscar winners. All About Eve 그리고 Parasite are both ‘contemplative’ and ‘tense’. Lawrence of Arabia (1963)and Braveheart (1996) included ‘bold’ amongst their most important moods
참고: 작품상 후보작 중 센슈얼 그룹에 속하는 주요 무드가 있는 작품이 없었기 때문에 위 차트에는 센슈얼이 포함되지 않았습니다.
Gracenote 비디오 설명자 정보
Gracenote의 고급 검색 제품군의 일부인 Gracenote 동영상 설명자는 콘텐츠 전반에 걸쳐 구조화된 글로벌 분류 체계가 적용된 계층적이고 풍부한 설명자를 제공합니다. 이 분류법은 분위기, 테마, 시나리오, 캐릭터 및 주제에 대한 설명자를 제공하여 시청자의 선호도에 맞는 신선하고 관련성 높은 콘텐츠로 시청자를 연결하여 시청자 만족도, 참여도 및 서비스 유지율을 높일 수 있습니다.
Go beyond genre – Gracenote Video Descriptors provide a multidimensional content classification system. Structured hierarchically and curated by Gracenote’s world-class editorial team, Gracenote Video Descriptors facilitate deeper correlations between content, enabling nuanced discovery surfacing unexpected content, solutions to zero-search results and many more. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
Gracenote 소개
Gracenote는 세계 유수의 크리에이터, 배포자 및 플랫폼에 엔터테인먼트 메타데이터, 콘텐츠 ID 및 관련 서비스를 제공하는 닐슨의 콘텐츠 솔루션 사업부입니다. Gracenote 기술은 고급 콘텐츠 탐색 및 검색 기능을 통해 소비자가 좋아하는 음악, TV 프로그램, 영화, 스포츠에 쉽게 연결할 수 있도록 지원하는 동시에 강력한 콘텐츠 분석을 제공하여 복잡한 비즈니스 의사 결정을 보다 간단하게 만들어 줍니다.
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Media Contact
사이먼 글리브
