Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan

"일본 미디어 진화의 다음 단계이자 일본 미디어 산업의 큰 승리", 관계자들의 평가

2024년 9월 11일, 일본 도쿄 - 닐슨, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing 리서치 회사로, 일본 고유의 시장을 위한 중복 제거 크로스 미디어 측정 솔루션을 개발하는 것을 목표로 하고 있습니다. 

이 파트너십은 업계와의 협력을 통해 2017년 닐슨과 비디오 리서치 간의 협력을 기반으로 일본의 고유한 미디어 환경에 특화된 최첨단 중복 제거 크로스 미디어 측정 솔루션 개발을 주도할 것입니다. 

이 강력한 제휴는 비디오 리서치의 리니어 TV 측정 전문성과 인프라(현재 일본의 리니어 TV 측정 통화)를 닐슨의 업계 최고의 기술, 커버리지, 글로벌 지원과 결합하여 빅데이터의 규모와 세분화된 인사이트 및 현지 시장 니즈를 결합합니다.

Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”

Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”

닐슨 소개

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

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비디오 리서치 소개

Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/

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