Sydney, 27 August – Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia, building on more than a decade of deduplicated digital ad reach metrics (across computer and mobile) for Nielsen in this important market.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the Australian launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – in the market.
YouTube의 크로스 플랫폼 캠페인 측정 제품군인 Nielsen ONE 광고의 YouTube CTV 앱 측정에는 공동 시청이 포함되며, 컴퓨터와 모바일 기기에서 다른 YouTube 노출과 중복 제거됩니다.
Monique Perry, Managing Director of Nielsen Pacific, said: “Today’s launch gives Nielsen’s agency and advertiser clients a complete picture of YouTube campaign performance through an independent, comparable measurement system, which allows them to measure and analyse YouTube’s ad reach across computer, mobile, and CTV devices as part of their overall digital campaigns.
The inclusion of YouTube on CTV is the next step in a more than decade-long commitment to independent, deduplicated digital measurement by Nielsen in Australia, and provides much-needed coverage against the latest digital devices – connected televisions (CTV).”
Nielsen ONE 광고에 YouTube CTV 측정이 추가됨에 따라 구매자는 이전보다 더 높은 비교 가능성으로 도달 범위를 더 잘 이해하고, 빈도를 관리하며, YouTube에서 구매 대상을 확인할 수 있습니다.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
언론사 연락처
댄 채프먼
dan.chapman@niesen.com
+61 4040884
