Sydney, September 18, 2024 – Nielsen today announced the launch of 고급 대상, (powered by Nielsen Consumer & Media View (CMV), which is backed by strategic integrations with prominent demand-side platforms (DSPs), to advance digital campaign targeting capabilities across Australia and New Zealand.
Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen 고급 대상” on some of the region’s most prominent DSPs.
Such integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in CMV, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.
Nielsen Pacific MD, Monique Perry said: “This is a huge win for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into demand-side platforms, we’re connecting brands with the audiences they want the most, ensuring every digital activation is grounded in real consumer behaviour and insights.”
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: “Nielsen Advanced Audiences is the answer to the evolving needs of advertisers in a digital-first world, where precision targeting has become a ‘must-have’ for effective marketing.
We all know advertisers need reach, but increasingly they need to connect with the right people, in the right place, at the right time, and Nielsen Advanced Audiences (Powered by CMV) delivers that via more nuanced segments.
이는 업계가 직면한 시급한 과제를 해결하는 동시에 디지털 미디어 계획과 효과에 대한 투명성과 책임감을 높여줄 것입니다."
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
닐슨 고급 잠재고객 정보
닐슨 고급 오디언스 인사이트는 퍼스트 파티 데이터를 강화하여 호주 및 뉴질랜드 소비자들과 진정한 관계를 형성하고 더 큰 비즈니스 성공을 이끌어냅니다.
오디언스를 더 잘 알수록 오디언스와 더 쉽게 소통할 수 있습니다. 풍부한 인구통계 및 라이프스타일 데이터, 구매 행동 및 의도에 대한 정보, 광범위한 미디어 습관 보고서를 통해 닐슨 어드밴스드 오디언스는 성공적인 브랜드, 광고 및 마케팅 전략을 수립합니다.
언론사 연락처
댄 채프먼
dan.chapman@niesen.com
+61 4040884
