2024년 10월 10일에 열린 제12회 연례 닐슨 글로벌 임팩트의 날(NGID)에는 2,200명 이상의 닐슨 직원이 9,700시간 이상의 자원봉사 시간을 기록하여 전 세계 250개 이상의 단체에서 300개가 넘는 개별 행사 또는 활동을 지원했습니다. 글로벌 커뮤니티가 식량 불안, 기후 변화, 책임감 있는 AI 사용 등의 문제를 해결하기 위해 노력함에 따라 자원봉사의 중요성은 그 어느 때보다 커지고 있습니다.
미국 캔자스시티의 허리케인 복구 작업 
Animal rescue foundation – Mexico 
Food packing at Coalition for the Homeless – New York, USA 
Sprucing up a women’s center – Brazil 
Care packages for children in need – South Africa 
Park clean-up – Indonesia 
Packing used clothes – Myanmar 
Cleaning up an animal rescue shelter – Bangalore 
Coaching Special Olympics – France 
Clearing a local park – United Kingdom 
Packing care bags – California
Our global day of service is led by Cares—one of our 14 Business Resource Groups— that’s committed to mobilizing employees through acts of service. “This is who we are at Nielsen,” said Sandra Sims-Williams, Chief Business Inclusion, Impact and Belonging Officer. “We see a need and step up to help others. I always feel reinvigorated after NGID. I’m proud to be part of a company and my colleagues who do good not just on NGID, but also all year-round.” Each year, Nielsen employees have 24 hours of volunteer time to use throughout the year. When employees volunteer over 10 hours per quarter, they can direct a $200 Cause Card from the Nielsen Foundation to an eligible nonprofit or non-governmental organization of their choice.
“I am so thankful to Nielsen for providing 24 hours of dedicated volunteer time to every employee. I am so happy to lead & be part of countless virtual & in person volunteer events, but especially love NGID. I’m so grateful to my colleagues for the connection and for the day(s) of service together in our community!!!”
- Christina Cervera – Training Manager and North America BRG regional coordinator
This year, Nielsen employees gave back to their communities through various activities like serving meals at a food pantry, helping out in classrooms for children with disabilities and coaching senior citizens in tech clinics. Through a collaboration with Common Impact, 11 employees volunteered virtually in teams to benefit two nonprofits—one based in the U.S. (Partners for Better Housing) and the other in India (Reap Benefit). The cross-functional, cross-geography volunteers worked for one week, using their skills to help the nonprofits with key projects ranging from website strategy/messaging to data analysis of program participant assessments.
“We are incredibly proud to be part of a company that prioritizes social responsibility and making a positive impact in the world. Thank you to all our activity lead and team members who contributed their time and effort to make this day a success!”
Nielsen’s commitment to giving back is measured as part of our ESG goals. We are striving to increase employee participation in community-oriented programs to 30% by the end of 2024. And throughout 2022 and 2023, we contributed US$43.1 million in value of Nielsen data, time and expertise through our Data for Good® pro bono projects.
“Each year Nielsen’s employees stop, gather and give back across the world. I can’t express enough the gratitude and admiration I have for our company and our commitment to our values, communities worldwide, dedication to our product and our people. We don’t just put these on a poster, we live them!”
- Alisha Marsh – Membership Manager and MOSAIC BRG leader for Texas
