광고주와 대행사는 처음으로 다음을 통해 모든 화면에서 다른 퍼블리셔와 틱톡의 캠페인 성과를 직접 비교할 수 있습니다. Nielsen ONE
NEW YORK – December 5, 2024 – 닐슨, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear. With a better understanding of TikTok’s unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.
Capturing audience engagement on platforms like TikTok is critical as audiences move seamlessly across platforms and devices. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach. The integration with TikTok uses cleanroom technology and Nielsen’s industry-leading panels and data assets to provide independent and verified reporting of demographic data for campaign measurement in Nielsen ONE.
“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools, including our integration with Nielsen ONE, enables advertisers to understand and leverage cross-media engagement, driving meaningful results,” said Jorge Ruiz, Global Head of Marketing Science TikTok.
"파편화된 생태계 속에서 광고주들은 미디어 계획의 각 요소의 점진적인 가치를 이해하고 입증하는 데 점점 더 많은 어려움을 겪고 있습니다. TikTok을 Nielsen ONE 에 통합함으로써 퍼즐의 중요한 조각을 풀고, 필요한 명확성을 제공하며, 궁극적으로 광고주가 크로스 플랫폼 및 퍼블리셔 캠페인을 계획하고 측정할 때 가장 정보에 입각한 결정을 내릴 수 있도록 지원합니다"라고 닐슨의 아메네 아타이 시청률 측정 담당 GM은 말합니다.
This announcement reinforces Nielsen’s track record of innovation and modernization of its measurement, coming on the heels of the MRC’s accreditation of integration of first-party live streaming data into National TV measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement.
광고주, 대행사 및 퍼블리셔를 위해 닐슨은 최근 Nielsen ONE 을 확장하여 고급 오디언스, 계획 및 측정 외에도 결과 기능을 추가했습니다. 닐슨의 측정은 120만 명 이상의 패널이 제공하는 개인별 데이터를 기반으로 하며, 업계 최대 규모의 빅데이터와 디지털, 리니어, 스트리밍 및 CTV에 걸친 광범위한 커버리지가 뒷받침합니다.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
언론사 연락처
사라 무라토레
sarah.muratore@nielsen.com
