LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power 빅 데이터 + 패널 advanced audience planning and measurement in Nielsen ONE.
이번 계약은 LiveRamp를 통해 자사 및 타사 데이터 소스를 닐슨에 원활하게 연결하여, Nielsen ONE 광고, 닐슨의 플래닝 제품군 및 닐슨의 데이터 기반 리니어 솔루션을 활용하여 여러 플랫폼에서 잠재고객을 계획하고 측정할 수 있게 해줍니다. 고객은 닐슨 에코시스템 전반에서 고급 오디언스를 생성하고 활용하여 가구 및 개인 기반 수준에서 여러 스크린에 걸쳐 종합적인 엔드투엔드 계획 및 측정을 수행할 수 있습니다.
LiveRamp의 통합은 닐슨의 시장 내 상호 운용성을 더욱 강화하여 퍼블리셔, 플랫폼, 데이터 제공업체 및 에이전시 지주 회사와의 오랜 통합을 강화합니다. 에코시스템 연결 및 협업을 위한 LiveRamp의 RampID를 추가하면 플랫폼 전반에 걸쳐 상시 사용 사례를 강화할 수 있으므로 고객은 크로스 플랫폼 TV 계획 및 측정을 개선하기 위해 대규모로 잠재고객을 즉시 구축하고 평가할 수 있습니다.
“We’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, 닐슨. “Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
“Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.”
“LiveRamp and Nielsen’s new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “This integrated solution will enable us to leverage first- and third-party data and we’re excited to introduce it across our portfolio.”
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 소셜 미디어(트위터, 링크드인, 페이스북, 인스타그램)에서 저희와 소통하세요.
LiveRamp 소개
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Press contact
랜든 오쿰
Sr. Communications Manager
landon.oakum@nielsen.com
