10억 시청 시간을 돌파한 10개 타이틀, 닐슨 스트리밍 톱 10 보고서 사상 최다 기록
'비벌리힐스 캅: 악셀 F'가 1위를 차지했고, '수트', '하우스 오브 드래곤', '유어 아너', '더 베어'가 그 뒤를 이었습니다.
August 1, 2024 – The week of July 1 – July 7 recorded over 313 billion viewing minutes across streaming platforms*, representing the highest level of streaming consumption ever for a single measurement week in Nielsen’s Streaming Top 10. Furthermore, Sunday, July 7 notched the fourth-highest daily level of streaming viewership ever recorded by Nielsen. It is outdone only by three other weekend dates with holiday ties: January 13, 2024—the most-streamed day on record—which included the NFL Wild Card playoff game on Peacock, and this year’s cold, post-Super Bowl weekend, February 17 and 18.
The July holiday week also left its mark on Nielsen’s Streaming Top 10 charts: For the first time ever, all 10 titles on the overall list exceeded 1 billion viewing minutes. This crushes the previous record of seven billion-minute titles in a single week, which had only happened twice before. Moreover, in nearly five years of weekly Top 10 reports, only 25% of charting titles have ever crossed the billion minute threshold, further emphasizing the extraordinary nature of the week.
It’s not uncommon for holiday weeks to coincide with notable upticks in TV watch time, and over the past few years, summer holidays have aligned with explosive jumps in streaming viewership. The Fourth of July holiday week in particular is a big driver of this phenomenon and in the past two years has included a 3.8 billion minute performance by Suits in 2023, and 4.8 billion minutes for 낯선 것들 01-01-22
This banner week, which highlighted high streaming volume despite lower single title peaks, was led by the Netflix summer flick Beverly Hills Cop: Axel F. The Eddie Murphy movie drew 2.05 billion viewing minutes and inspired a walk down memory lane for many, as half of its viewers were over 50.
Looking back at the same week in 2023 (July 3 – July 9, 2023), four of this week’s billion-minute titles are back on the overall list one year later.
•Suits, reenergized by new episodes flowing to Netflix from Peacock, solidified the #2 spot with 1.5 billion viewing minutes.
•Hulu’s The Bear added a new season during the previous measurement week and drummed up 1.2 billion viewing minutes across all 28 episodes in this interval, notching #5 overall.
•The kid-favorite Bluey on Disney+ captured its 14th consecutive billion-minute week, landing at #8 overall with 1.09 billion minutes.
•그레이 아나토미 on Hulu and Netflix was the 10th billion-minute title this week with a total of 1.02 billion viewing minutes.
나머지 5개의 타이틀은 모두 수십억 분대의 사용 시간을 기록했습니다: 하우스 오브 더 드래곤 온 맥스는 13억 분(전주 대비 +24%)으로 3위를 차지했습니다. 넷플릭스와 파라마운트+에서는 브라이언 크랜스톤의 가 12억 3천만 분으로 4위를 차지했고, 최근 넷플릭스에 추가된 덱스터가 12억 분으로 6위를 차지했습니다. 프라임 비디오의 오리지널 시리즈 더 보이즈는 10억 분(11억 3천만 분)이 넘는 시청 시간으로 4주째 7위에 올랐습니다. 9위는 잭 에프론과 니콜 키드먼 주연의 넷플릭스 롬콤 '패밀리 어페어'로 이번 주 총 10억 5천만 분을 기록했습니다.
이번 주 우수작은 806분(+46%)을 기록했으며, 측정된 거의 모든 구간에서 전체 톱 10에 들었을 넷플릭스 오리지널 수퍼셀(Supacell)이 차지했습니다. 이 작품은 성인 시청자에게 폭넓은 인기를 끌었으며 75%의 다문화 시청자가 시청을 주도했습니다.
* 닐슨 스트리밍 플랫폼 시청률 기준.
언론사 연락처
로렌 팹스트
lauren.pabst@nielsen.com
