그레이스노트와 아마기, 콘텐츠 퍼블리셔를 위한 신속한 시장 출시 간소화를 위해 협력하다

콘텐츠 메타데이터 강화 및 FAST 플레이아웃 지원 분야의 리더들이 콘텐츠 수익화를 위한 새로운 협약을 체결했습니다.

NEW YORK – September 26, 2024 – Nielsen’s Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), to help content owners capitalize on consumer appetite for free ad-supported streaming TV (FAST) services. This collaboration enables Amagi to serve as a one-stop shop for customers, simplifying the process of getting programming onto major FAST platforms and in front of entertainment-hungry viewers worldwide.

Content partners can now access select Gracenote products through Amagi’s channel creation solution, providing a one-stop platform for speedier ingestion of programs and schedules into the Gracenote ecosystem. This integration streamlines FAST go-to-market, allowing for more efficient content management and delivery. It also ensures that publishers’ content metadata is normalized and enriched at the earliest stages of the FAST channel creation process and then quickly passed to Gracenote’s extensive global distribution network. Beyond benefiting from a streamlined process, Amagi customers will also enjoy greater program discoverability on FAST platforms and increased advertising monetization. 

"FAST는 스트리밍의 다음 장을 대표하며 콘텐츠 메타데이터는 이러한 진화를 촉진하는 참여의 핵심 동력입니다."라고 Gracenote의 최고 수익 책임자인 Tim Cutting은 말합니다. "아마기와의 협업은 콘텐츠 퍼블리셔가 FAST 시장 출시를 가속화하여 지금 바로 기회를 활용하고 수익화를 추진할 수 있도록 총체적으로 지원합니다."

“Our agreement with Gracenote aligns perfectly with our mission to simplify and accelerate content monetization in the rapidly evolving CTV ecosystem,” said KA Srinivasan, Co-founder and Chief Revenue Officer at Amagi. “By integrating Gracenote’s industry-leading metadata enrichment and normalization services into our cloud-based playout and content delivery workflow, we’re enabling content owners to bring their programming to audiences more efficiently than ever before — reducing time to market and enhancing content discoverability across major FAST platforms. This collaboration marks a significant step forward in streamlining the FAST channel creation and distribution process.” 

스트리밍 가치 사슬의 각 분야를 선도하는 Gracenote와 아마기 간의 새로운 협약은 업계와 소비자 모두에게 윈윈이 될 것입니다. 양사는 보다 효율적인 시장 출시를 촉진함으로써 콘텐츠 배포와 수익 창출을 공동으로 가속화하여 더 많은 프로그래머를 유치하고 주요 스트리밍 플랫폼에서 더 나은 콘텐츠를 검색할 수 있도록 합니다. 이는 궁극적으로 고품질 콘텐츠에 대한 욕구를 충족하기 위해 무료 광고 지원 서비스를 점점 더 많이 이용하는 시청자에게도 도움이 됩니다.

Gracenote will attend Amagi’s LA FAST 2024 conference on October 1. To learn more, go to https://www.amagi.com/events/la-fast.

Gracenote 소개

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.

아마기 소개

Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24×7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, Singapore, and broadcast operations in New Delhi, and innovation centers in Bengaluru, Zagreb, and Łódź.