FOX는 9월에 여러 NFL 및 NCAA 풋볼 유통업체가 두 자릿수 성장을 기록하면서 월간 최대 증가율을 보였습니다.
ESPN과 ESPN2는 각각 매월 100% 이상의 성장률을 기록하며 디즈니의 성장에 기여하고 있습니다.
NEW YORK – October 22, 2024 - The return of the NFL and NCAA football kicked off significant gains for media companies in September, as Disney reclaimed the top spot with 11.3% of TV and marked the third consecutive monthly lead-change in Nielsen’s Media Distributor Gauge. Disney notched a 17% viewing increase in September and added 1.8 share points over August—the largest share increase among all reported distributors. Disney’s 17% growth can be attributed to gains from ESPN (+101%) and ESPN2 (+165%), and its ABC broadcast affiliates (+25%).
While NFL and college football games were primary drivers of various viewership upticks noted in the September 2024 Gauge report, the Media Distributor Gauge provides additional insight into how those upticks affected media companies. In addition to Disney, other distributors recorded double-digit viewing increases in September, including FOX (+18%) and Amazon (+13%). Like Disney, FOX also exhibited a considerable bump in viewing to its broadcast affiliates and was up 69% compared to August. Overall, FOX’s share of television viewing climbed to 7.3% (+1.3 pt.) in September, and Amazon finished with 3.7% of TV (+0.5 pt.), which was a new high water mark for the streaming distributor.
Ultimately, as viewers shifted their focus to football in September, eight of the 14 reported media companies experienced viewing decreases this month, including NBCU. Despite falling 4.1 share points in the wake of a record breaking August powered by the Olympics, NBCU would have likely exhibited growth similar to the aforementioned distributors. They still managed to finish in the top three, however, and came in behind YouTube with 9.3% of TV.
시청 습관에 계절과 스포츠의 영향이 계속 나타나고 있는 가운데, 8월과 9월에 보았던 것처럼 시청자 참여를 극대화하는 멀티 플랫폼 접근 방식은 앞으로 몇 달 동안 중요한 전략적 메커니즘이 될 것입니다.
2024년 9월의 측정 월에는 5주가 포함되었습니다: 08/26/2024 ~ 09/29/2024. 닐슨 측정 주간은 월요일부터 일요일까지입니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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로렌 팹스트
lauren.pabst@nielsen.com
