Gracenote 엔터테인먼트 메타데이터, cineSearch의 Ava 챗봇이 무엇을 시청해야 하는지 파악하는 중요한 소비자 문제를 해결하도록 지원
LOS ANGELES – APRIL 8, 2024 – Cineverse (NASDAQ: CNVS), an innovative streaming technology and entertainment company, continues to form strategic relationships that will help solve the industry’s content search and discovery issues. The company has today announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring (visit cineSearch.com to join the waitlist).
According to Nielsen’s State of Play report, American consumers, who have more than 2.7 million video titles to choose from, spend more than 10 minutes per session looking for what to watch, up 40% since 2019. In fact, 20% give up when they can’t easily find something to watch, causing a major issue for streamers looking to keep viewers engaged, creators whose stories are losing out on potential audiences, and of course, consumers, who want to be entertained, but end up frustrated rather than satisfied with their streaming experiences.
씨네서치와 Ava를 입력합니다.
An innovative AI-powered platform, cineSearch’s goal is to revolutionize the search and discovery experience to answer audiences’ most pressing question: “What do you want to watch?” Through Ava, a chatbot with a unique, quirky persona, cineSearch offers a single unified search and recommendation engine with extensive support for dozens of traits such as mood, theme, tone, intensity, setting, keyword, plot, micro-genre, and many more.
씨네서치는 이제 Gracenote의 포괄적인 TV 및 영화 데이터 세트를 활용하여 지식 그래프를 확장하고 보다 개인화된 검색 결과를 제공할 뿐만 아니라 최신 타이틀 가용성과 콘텐츠에 대한 딥링크를 제공할 것입니다. 예를 들어, 호주를 배경으로 한 어두운 로맨틱 코미디를 보고 싶은 시청자는 cineSearch를 통해 가장 적합한 콘텐츠를 추천받고 60개 이상의 주요 비디오 스트리밍 서비스에서 해당 옵션으로 연결하여 원활하게 시청할 수 있습니다.
Cineverse는 방대한 라이브러리를 보유하고 있지만 Ava는 시놉시스, 장르, 출연진, 감독 및 기타 제품 정보와 같은 전체 타이틀 정보를 포함한 업계 최고의 Gracenote 메타데이터 카탈로그를 활용하여 어디서나 이용 가능한 영화와 TV 프로그램을 추천함으로써 포괄적이고 일관된 콘텐츠 검색 환경을 제공합니다.
“Our partnership with Gracenote increases the number of films and TV shows that are discoverable by users and allows us to offer cineSearch users the highest-quality title information with intensity rankings – when paired with a user’s viewing history, streaming service filters and content preferences – will help solve a major consumer issue and the leading cause of viewer frustration,” said Tony Huidor, CTO & COO of Cineverse. “With our previously announced partnership with Google Cloud in place and now with the participation of Gracenote in this endeavor, we are on course to unveil what we believe will be the most powerful search and discovery tool in streaming.”
As previously announced, the cineSearch service was developed by Cineverse using Google Cloud’s Vertex AI Search. The underlying core cineSearch technology was built as an adaptive layer on top of Google’s Gemini large language models, using Google Cloud’s gen AI infrastructure to bring an innovative, conversational experience for those seeking advice on what to watch.
“AI-based personalization holds massive potential to improve streaming by helping individual viewers find and watch the content they’re most likely to love – from familiar hits to hidden gems,” said Trent Wheeler, Chief Product Officer at Gracenote. “Key to great technology is a broad understanding of the universe of content made possible by metadata. We’re pleased that Cineverse has tapped Gracenote’s entertainment data to power the cineSearch platform and look forward to seeing how Ava will revolutionize the search and discovery experience for content providers, creators and consumers alike.”
가장 중요한 것은 cineSearch가 실시간 메타데이터 업데이트에 액세스할 수 있기 때문에 새 타이틀이 개봉하는 당일에 검색할 수 있다는 점입니다. Gracenote의 메타데이터 카탈로그는 다양한 외국어로 된 콘텐츠를 다루고 있기 때문에 cineSearch는 여러 지역에 걸쳐 국제적으로 확장하고 이용할 수 있는 확실한 경로를 확보하고 있습니다.
Gracenote 소개
Gracenote는 닐슨의 콘텐츠 데이터 사업부로, 전 세계 유수의 크리에이터, 배포자 및 플랫폼에 엔터테인먼트 메타데이터, 콘텐츠 ID 및 관련 서비스를 제공합니다. Gracenote 기술은 고급 콘텐츠 탐색 및 검색 기능을 통해 개인이 좋아하는 TV 프로그램, 영화, 음악, 스포츠에 쉽게 연결할 수 있도록 지원하는 동시에 강력한 콘텐츠 분석을 제공하여 복잡한 비즈니스 의사 결정을 더 간단하게 만들어 줍니다.
시네버스 소개
Cineverse’s advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world’s most recognizable brands, to super-serving their own network of fan channels, Cineverse is powering the future of Entertainment. For more information, please visit www.cineverse.com. (NASDAQ: CNVS)
Press Contacts
시네버스용:
미디어
The Lippin Group
cineverse@lippingroup.com
투자자
Julie Milstead
investorrelations@cineverse.com
For Gracenote:
마크 야마다
mark.yamada@nielsen.com
