Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
Gracenote는 영화와 TV 프로그램에 점진적으로 세분화된 설명자를 부여해 여러 차원에서 그 구성을 가장 명확하게 파악할 수 있도록 합니다. 또한 분류 체계의 계층적 특성으로 인해 더 광범위하고 상위 수준의 상위 설명자를 통해 콘텐츠를 비교하고 대조할 수 있습니다.
지난 15년 동안 최우수 작품상 후보에 오른 영화의 주요 분위기를 분석한 결과는 다음과 같습니다.
• The most important moods of 82% of the 136 movies nominated for Best Picture since 2010 include those classified under just four of the possible 17 at the top of Gracenote’s mood hierarchy – “emotional”, “fun”, “powerful” or “tense”.
• This year, nine of the 10 nominees’ most important moods come from within one of these four groups. The sole exception is 불쌍한 것들 whose primary mood is ‘wondrous’, classified under “fantastic” by Gracenote’s taxonomy.
• The “thoughtful” Parasite (2020) is the only Best Picture winner since The Departed (2007) which does not have a primary mood classified under “emotional”, “fun”, “powerful” or “tense” in Gracenote’s Video Descriptors.
• “Powerful” movies have been the most popular nominees for Best Picture over the past 15 years. The ‘epic’, ‘gripping’ 오펜하이머, the ‘compelling’ 꽃달의 살인자 and the ‘uplifting’ 전생 are all “powerful” nominees this year.
• 전생 also has a “romantic” mood and is therefore the only one of this year’s nominees with one of the eight calmer L1 moods amongst its primary descriptions.
• Only 26% of nominees for Best Picture in the last 10 years have had one of these eight calmer L1 moods amongst their most important features – “heartwarming”, “thoughtful”, “introspective”, “mysterious”, “upbeat”, “romantic”, “serious” or “dark” according to Gracenote’s analysis. In the 10 years from 2005 to 2014, 42% of Best Picture nominees had one of these primary L1 moods.
• 미국 소설, 바비 그리고 홀드오버 are this year’s “fun” nominees with all three being either ‘satirical’, ‘hilarious’ or both according to Gracenote.
• The ‘moving’ Maestro and ‘somber’ 관심 영역 both have “emotional” moods. The Zone of Interest, like 꽃달의 살인자, also has a “frightening” mood amongst its most important.
• “Frightening” moods are unusual amongst Best Picture nominees. Since 2010, the only “frightening” Best Picture nominees before this year’s pair were the ‘terrifying’ Get Out (2017) and the ‘brutal’ 127 Hours (2011).
• The “tense” 추락의 해부학 and the aforementioned “fantastic” 불쌍한 것들 complete this year’s Best Picture nominees.
참고: 위의 차트에는 센슈얼이 포함되어 있지 않습니다. 최우수 작품상 후보작 중 센슈얼 그룹에 속하는 주요 무드가 있는 작품은 없습니다.
올해 오스카 작품상 후보에 대한 주요 분위기
| 필름 | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
| 미국 소설 | 풍자, 서스펜스 | 재미, 긴장감 |
| 추락의 해부학 | 예측 불가능 | 시제 |
| 바비 | 유쾌하고 풍자적인 | 재미 |
| 홀드오버 | 웃긴 | 재미 |
| 꽃달의 살인자 | 설득력 있는, 불안정한 | 강력하고 무서운 |
| Maestro | 이동 | 감정적 |
| 오펜하이머 | 그립, 에픽 | 강력한 |
| 전생 | 기분 전환, 로맨틱 | 강력하고 로맨틱한 |
| 불쌍한 것들 | 경이로운 | 환상적인 |
| 관심 영역 | 침울한, 끔찍한 | 감정적, 무서운 |
Gracenote 비디오 설명자 정보
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
Gracenote 소개
Gracenote는 세계 유수의 크리에이터, 배포자 및 플랫폼에 엔터테인먼트 메타데이터, 콘텐츠 ID 및 관련 서비스를 제공하는 닐슨의 콘텐츠 솔루션 사업부입니다. Gracenote 기술은 고급 콘텐츠 탐색 및 검색 기능을 통해 소비자가 좋아하는 음악, TV 프로그램, 영화, 스포츠에 쉽게 연결할 수 있도록 지원하는 동시에 강력한 콘텐츠 분석을 제공하여 복잡한 비즈니스 의사 결정을 보다 간단하게 만들어 줍니다.
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