닐슨은 다양성 소유 기업을 위한 최초의 가상 '컨설턴트톤'에서 프로보노 컨설팅을 제공합니다.
While most small businesses struggled financially during the pandemic, diverse-owned businesses were hit the hardest. As part of Nielsen’s commitment to supporting diverse-owned media companies, Nielsen hosted a “consulta-thon” on Global Impact Day 2022. Nielsen volunteers offered pro-bono consulting services to diverse-owned companies, helping them to create pitches and marketing strategies to engage investors and advertisers.
Ashton Media Group, KSDY and Latino Hustle Group, all diverse-owned, ad-supported media companies, joined Nielsen for the consulta-thon: each of them bringing a specific project to consult with Nielsen specialists about. The companies brought their media kits —looking for assistance in their digital storytelling, media kit improvements, and for recommendations in pitching. Ashton Media Group received a media plan from the Nielsen team which addressed privacy concerns, reassuring audiences of the steps taken in their data privacy. Nielsen refreshed KSDY’s media kit with updated language, insights into the primary audience, recommended sponsorships for their news channels, and promoting their shows, team, and channels—all supported by Nielsen data. Nielsen equipped Latin Hustle Group with a campaign focused on engaging Las Vegas Hispanics for their radio station, Fiesta! 98.1.
"다양성 인사이트 및 이니셔티브 부문 수석부사장인 Stacie de Armas는 "닐슨 직원들에게 우리의 전문 지식을 제공하여 다양성 소유 미디어 기업의 역량을 강화할 수 있는 기회를 제공한 것이 올해의 하이라이트였습니다."라고 말합니다. "올해 초에 이 프로그램을 시작했지만 동료들이 이 프로그램을 깊이 파고들고 기업과 직접 소통하는 모습을 보면서 우리가 진정으로 변화를 일으키고 있다는 것을 알 수 있었습니다."
As part of our diverse-owened media program, Nielsen is also partnering with the National Minority Supplier Development Council (NMSDC) to reimburse the certification costs for companies to become a Minority Business Enterprise. This certification elevates minority-owned companies, helping them stand out to corporate members who are looking to connect and partner with MBEs.
