미디어 바이어, 광고주 및 대행사는 닐슨 미디어 임팩트 SK 출시를 통해 가장 큰 혜택을 누릴 수 있는 분야로 보다 효과적인 타겟팅과 ROI 향상에 집중했습니다.
Seoul, South Korea - October 5, 2023 - Nielsen, a global leader in audience measurement, data and analytics today announced the South Korean launch of Nielsen Media Impact (NMI) – an industry-leading media planning and optimisation solution, delivering a comprehensive overview of where consumers are engaging with content, and the most effective ways to reach them.
TV 패널과 디지털 데이터를 포함한 닐슨의 고유한 분석과 인사이트를 기반으로 하는 NMI는 한국 미디어 업계에 여러 플랫폼에서 중복된 미디어 소비 지표를 사용하기 쉬운 하나의 기획 인터페이스에서 제공합니다.
또한 NMI는 광고주, 대행사 및 퍼블리셔에게 주요 잠재고객에게 도달할 가능성이 가장 높은 다양한 미디어 조합과 해당 잠재고객이 다양한 미디어 채널에서 보내는 시간 및 다양한 유용한 인구통계 정보를 파악할 수 있는 기능을 제공합니다.
또한 NMI 데이터를 사용하면 효과적인 타겟팅에 필수적인 심리 통계, 라이프스타일 및 미디어 행동과 같은 고급 오디언스 속성을 기반으로 미디어 계획을 수립할 수 있습니다.
주요 이점
- 캠페인 타겟팅에 가장 적합한 미디어 채널의 속성 및 조합을 결정합니다.
- 고유한 도달 범위와 최대 ROI를 위한 가장 효과적인 동인 이해
- 여러 채널에서 목표를 가장 효과적으로 달성할 수 있도록 계획 및 예산 최적화
- 기본 인구 통계를 훨씬 뛰어넘는 고급 잠재 고객 세그먼트의 효과를 평가하세요.
Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added: “In order to meet the rapidly-changing media consumption habits of Koreans, it’s crucial that the nation’s agencies, advertisers, and publishers have a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising. That’s what NMI does best. Its launch in South Korea highlights our commitment to empowering the industry to make data-informed decisions. It allows ad buyers and sellers to easily craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.”
Nielsen Media Korea Director (Advertisers & Agencies), Inho Um, said: “NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads. Whether you’re looking to showcase the benefits of your media or determine the optimal combination of ads to reach your target audience, NMI has you covered.”
South Korean media agency, Spring & Flower, is one of the first industry players to embrace the competitive advantage offered by Nielsen NMI, signing on as one of the product’s launch clients. Head of Media Analysis & Experience for the company, Sangyoon Hong, said: “Advertisers are increasingly asking for integrated insights and consolidated performance metrics for their online and offline media operations, so it made sense for us to be one of the first agencies in the country to implement a cutting-edge solution like NMI. It allows us to customise our client data analytics in so many exciting ways and we’re thrilled to make its many features available to our new and existing clients.”
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
자세한 내용은 다음에서 확인하세요. www.nielsen.com 소셜 미디어(트위터, 링크드인, 페이스북, 인스타그램)에서 저희와 소통하세요.
About Spring & Flower
SPRING & FLOWER is a hybrid branding Company that breaks boundaries and delivers solutions for today’s world. We find your brand’s real problems and design brand experiences with strategy and creative language that moves people. We are involved in everything from the birth to the growth of a brand, including commercial film, media, digital content, pop-up stores, merchandise, publishing, music, and sales performance marketing.
자세한 내용은 다음에서 확인하세요. www.springnflower.com and Instagram at www.instagram.com/springnflower.
Media Contact
댄 채프먼
닐슨 아태지역 커뮤니케이션 담당 부이사, 부사장
dan.chapman@nielsen.com
+61 404 088 462
나카오 쿄지
Manager, Communications, Nielsen APAC
kyoji.nakao@nielsen.com
+81-80-4597-4256
