This May, Nielsen celebrated Asian American Native Hawaiian and Pacific Islander (AANHPI) Heritage Month. Employees joined in internal events to learn more about AANHPI culture and history from their colleagues in the ALL-IN (Asians Learning, Leadership, & Innovation at Nielsen) Business Resource Group. Nielsen also released 보고, 듣고, 가치 있게 - 미디어를 통한 아시아계 미국인의 참여 유도, our 2023 Diverse Intelligence Series report.
The ALL-IN BRG organized events with the theme Breaking the Myth, Sharing Our Story: Empowering AANHPI Voices. “We wanted to challenge the damaging stereotype of AANHPIs as a ‘model minority’ that masks the unique challenges and struggles faced by our diverse community,” said Sikavas Nalampang, ALL-IN Regional Co-lead. “By encouraging AANHPI individuals and communities to share their stories with confidence and clarity, we can bust this myth.”
한 행사에서는 토스트마스터와 스토리케이트의 초청 연사를 통해 직원들이 자신의 진정성 있는 이야기를 전달하고 브랜드를 구축하는 데 도움을 주었습니다. "스토리텔링 기술을 개발하고 자신의 강점을 인식할 수 있는 도구를 배웠습니다."라고 ALL-IN 유럽 지역 리더인 아만다 잘라메다는 말합니다. "ALL-IN의 일원이 된 것은 제 안전 지대에서 벗어나 진정성 있는 목소리로 제 개인적인 이야기를 전달하는 데 도움이 되었습니다." 잘라메다는 또한 아시아 작가의 책을 탐구하는 북클럽을 개설하여 일 년 내내 동료들과 지속적으로 교류하고 있습니다.
During the kick-off event, ALL-IN co-sponsor Jon Kaiser, Nielsen’s SVP of Industries and Advertisers, hosted a fireside chat with Angelina Eng, VP of Measurement, Addressability, and & Data Center at Interactive Advertising Bureau (IAB), where she shared her career journey, focusing on the importance of self-development, finding allies and mentors.
On May 24, Nielsen launched Asian Language Media Consumption And Preferences: A Study Of Chinese, Korean And Vietnamese Audiences at the Asian American Advertising Summit (3AF) in Los Angeles. Half of the AANHPI population in the U.S. were born outside of the country, so native language media is a powerful way of engaging this audience for whom their language remains an important part of staying connected to their roots. Six Nielsen employees joined the Summit, learning about Asian-focused marketing, networking and engaging with Asian marketing industry experts. ALL-IN sponsor Patricia Ratulangi and Nielsen’s AANHPI thought leader summarized the insights from Nielsen’s AANHPI Diverse Intelligence Series and moderated a panel with Little Saigon TV, multicultural agency IW Group and their client from Lexus.
