디지털 광고 등급은 네트워크 전반에 걸쳐 Studio71의 오디언스에 대한 종합적인 뷰를 제공합니다.
NEW YORK – May 26, 2022 – Global media company Studio71 and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets where DAR is available.
Studio71 will use Nielsen’s “Always On” DAR measurement to get a comprehensive view of its cross-channel networks, including connected TV (CTV). This will enable evaluation of the performance of advertising campaigns with independent, third-party, audience verification metrics and consistent persons-level reporting.
“Nielsen Digital Ad Ratings, widely adopted by advertisers, gives Studio71 more holistic insights and will demonstrate the true breadth of their inventory to fully showcase their value to media buyers, agencies and advertisers,” said Kim Gilberti, SVP, Product Management, Nielsen. “Enabling ’Always On’ measurement is critical for publishers because it expands visibility into their entire portfolio performance, leveraging data to drive more efficient media plans and, ultimately, a higher return on investment. It also makes it seamless for advertisers to enable measurement at scale.”
Studio71에서 '항상 켜짐' DAR 측정을 선택하는 마케터는 더 많은 노출 데이터를 확보하여 원하는 오디언스에게 광고를 게재하고, 도달 범위를 파악하고, 빈도를 관리하며, 광고를 보는 오디언스를 더 잘 이해할 수 있습니다.
"닐슨의 'Always On' DAR 통합을 통해 광고 인벤토리 내에서 인구통계학적 포켓을 지속적으로 분석하고 최적화할 수 있으며, 이를 통해 미디어 계획 및 타겟팅에 데이터를 보다 효과적으로 사용할 수 있습니다."라고 Studio71의 광고 플랫폼 운영 담당 수석 부사장 타리크 아부다파르(Tariq Abouddafar)는 말합니다. "이를 통해 광고 낭비를 제거하여 고객에게 더 높은 효율성을 제공할 수 있게 되었습니다. 통합 이후 우리 파트너들은 목표 잠재고객 도달률이 크게 향상되었으며, 이는 모두 닐슨의 선도적인 측정 기능으로 입증되었습니다."
Agreements like this are another important step towards increased industry coverage which will be provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution. The media industry needs comprehensive coverage across platforms, services and devices and measurement of all audiences, including CTV and streaming. Solutions like “Always On” DAR measurement will help Studio71, a digital first company, demonstrate the reach their network has for advertisers, and will allow Studio71 to compete for cross-media spend. Studio71’s network runs across computer, mobile and CTV devices which emphasizes the importance of third-party cross-device monitoring and consistent persons-level reporting for the company.
닐슨 소개
닐슨은 오디언스 측정, 데이터 및 분석 분야의 글로벌 리더로서 전 세계 미디어와 콘텐츠를 형성하고 있습니다. 모든 채널과 플랫폼에서 사람과 사람들의 행동에 대한 이해를 바탕으로, 고객사가 현재와 미래의 잠재고객과 연결하고 소통할 수 있도록 독립적이고 실행 가능한 인텔리전스를 제공합니다.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About Studio71
Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71’s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71’s top digital creators for targeted media campaigns and custom branded content. A Red Arrow Studios company, Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.
Contact
닐슨
새벽 로완
dawn.rowan@nielsen.com
