닐슨의 바라트 2.0 연구에 따르면 2019년 이후 인도 농촌 지역의 활성 인터넷 사용자가 45% 증가했습니다.

2019년 이후 여성 액티브 인터넷 사용자가 무려 61% 증가했습니다.

Mumbai, India, 5^th May 2022: Nielsen, the global leader in audience measurement, data and analytics released its Bharat 2.0 Internet study. The study provides a detailed overview of the penetration of internet usage amongst all active internet users across India along with the trends in browsing on the internet. 

The study reveals that India has 646 million active Internet users aged 2 years and above as of December 2021. Rural India registered a presence of 352 million internet users, which is almost 20% higher than urban. The study also revealed that almost 60% of the rural population is still not actively using the internet, paving headroom for further growth. Urban India on the other hand has registered a 59% penetration growth with 294 million active internet users. 

추세는 어떻습니까? 12세 이상 사용자를 대상으로 한 수치를 살펴보세요.

• 조사에 따르면 12세 이상의 인터넷 활성 사용자 수는 5억 9,200만 명에 달합니다. 2019년과 비교했을 때 12세 이상의 인터넷 활성 사용자 수는 약 37%라는 놀라운 성장세를 보였습니다. 
• Rural users’ growth at 45% continues to outshine urban users’ growth at 28% over 2019. 
• Female users’ growth in the last 2 years is a whopping 61% as compared to male users who grew at 24%.
• 농촌의 여성 인터넷 사용자 3명 중 1명은 인터넷을 적극적으로 사용하고 있습니다. 
• 거의 90%가 매일 인터넷에 접속합니다. 50세 이상의 사용자도 81%가 매일 인터넷에 접속할 정도로 활발하게 활동하고 있습니다.
• 휴대폰은 모든 분야에서 모든 인터넷 사용의 핵심 디바이스로 남아 있습니다.

“Availability of budget smartphones and affordable mobile data along with the Indian government’s efforts to strengthen the existing digital infrastructure through compelling initiatives such as Digital India and powered by one of the cheapest data prices in the world enabled by the Telecom companies, have led to enhanced and faster levels of internet adoption across the country”, said Dolly Jha, Managing Director, Nielsen India. “Nielsen’s Bharat 2.0 Study showcases a strong upsurge in the number of female active internet users across rural India, this coupled with rural India’s willingness to adopt technology at a faster pace”. 

인터넷에서의 기타 인기 활동(12년 이상):

• Video Watching: While Social networking or chatting remains the top activity on the internet across India with 503 million active internet users, video watching and listening to online music are among the top 5 activities done on the internet. Close to 440 million users watch videos on the internet of which 54% are from rural India. The Male to Female split among active internet users is 60:40. 

• Online Shopping: Despite 56% of active internet users belonging to rural India, online shopping remains to be heavily dominated by its urban counterpart. 47% of the online shoppers are from NCCS A. 

• Online Banking and Digital Payments: Users of Online Banking and Digital Payments have been identified as urban, affluent users (from NCCS A) with 2/3rd of the users belonging to the age bracket of 20 to 39 years. While the usage is higher in urban areas, 46% of its users are from rural India. This activity is more common among males as the male to female divide is 69:31. 

방법론: Bharat 2.0 Study is designed to establish the Internet penetration and user profile for the country. The methodology is composed of face to face systematic stratified random survey across all states and towns/villages. This was carried out from September 2021 to December 2021 covering ~110,000 household members across ~27,900 households